Apple seeded iOS 6 Beta 4 to developers yesterday with news that the update removed the dedicated YouTube app, a staple of iOS since the first version launched on the iPhone in 2007. In addition to this, the changelog also highlights the fact that embedded YouTube URLs of a specific format will no longer work because they are used for viewing videos on YouTube, not for embedding in web pages.
To help drive that point across, Apple linked unsuspecting developers to a popular, albeit dated Internet meme, showing signs that they have a sense of humor just like the rest of us. The link promptly loads Rick Astley’s 1987 hit single “Never Gonna Give You Up”, an Internet meme that rose to prominence in 2008. The video has nearly 64 million views on YouTube.
While we can applaud Apple’s attempt at humor, it wouldn’t have killed them to perhaps link to something a bit more relevant. Perhaps borrowing a page from Google the next time at bat wouldn’t be a bad idea as they are well-known for producing some of the better memes and Easter eggs on the web.
Recent examples from Mountain View include the “barrel roll” Easter egg paying homage to Nintendo’s classic Star Fox franchise, the holiday-inspired “let it snow” trick that adds a wintery treat to your search results and the more recent “zerg rush” phrase which sends a swarm of “O”-shaped enemies to destroy your search results.