Nvidia may be preparing to mount a counterattack against AMD's "Never Settle" game bundle initiative, according to TechPowerUp. The site reports that it has learned Nvidia is "frantically" looking to address its rival's program, which has been largely popular among mainstream enthusiasts who play games and presumably successful business-wise considering AMD is rumored to be expanding the freebies to its APUs (if that story pans out, certain A8 and A10 series APUs will be bundled with SimCity starting later this month).

Earlier this year, Nvidia took baby steps toward improving its bundle offers by packing the GTX 650 or higher with in-game credit for free-to-play titles including World of Tanks, Hawken and PlanetSide 2 – better than nothing, but not exactly a stern challenge to BioShock Infinite, Tomb Raider, Far Cry 3 and the other triple-A pack-ins you can look forward to if you opt for a Radeon product. Stepping up its efforts, Nvidia is reportedly readying a new deal that will net mainstream GPU shoppers a free copy of Metro: Last Light.

If TechPowerUp has it right, as early as tomorrow the company will begin offering 4A Games' upcoming post-apocalyptic first-person shooter with all GeForce cards starting with the $200 GTX 660. Though the game doesn't launch for a month, that would definitely be a step closer to the attractiveness of AMD's promotion, which currently gets you BioShock Infinite, Tomb Raider and Far Cry 3 with a Radeon HD 7800 series card in addition to Crysis 3, Sleeping Dogs and Hitman: Absolution if you buy dual HD 7900 series cards.