Washing clothes is such a drag. Just imagine how much time you could save if you didn’t have to bother with such a time consuming task. That thought will soon become a reality for some if 24-year-old marketing grad Mac Bishop has anything to say about it.
That’s because he recently took to Kickstarter to fund what he calls “the better button-down” – a shirt he claims is wrinkle proof and can be worn odor-free for 100 days straight. How does he know that? Simple – he wore one of the shirts for 100 days straight without washing it.
In an interview with CBS News, Bishop said he ran four miles in the shirt, biked five miles in it and even tossed it on after a basketball game. Even through all that, it didn’t smell or look worn. The secret is in the material the shirt is constructed of: wool.
No, this isn’t the same itchy wool that your grandma used to knit those dreadful sweaters when you were a kid. Bishop spent six months developing the trademarked Cotton-Soft wool fabric using the finest shirting yarn typically reserved for the luxury fashion industry. The material is said to be naturally anti-wrinkle, odor-fighting and lasts six times longer than cotton.
To turn the dream into a reality, Bishop turned to Kickstarter with a goal of raising $30,000. With 19 days to go in the campaign, he’s already raised nearly $300,000 thanks to the generosity of more than 2,100 backers. The project will be funded on May 22 with an estimated delivery date of March 2014.