The Surface 2 represents a fresh start for Microsoft’s tablet line. Sure, you could easily say that it’s the second installment of the Surface RT (now simply called Surface), but with a new marketing campaign, beefed up internals and an updated operating system, Surface 2 is almost entirely new in every way, shape and form.
What Microsoft has done with Surface 2 is a lot like what it did with Windows 8.1: introduced a refined product that has matured in its capabilities. But a product is only as good as its marketing campaign, and Microsoft has already started to show off a cleaner, more focused campaign to educate the consumer. Not to mention that the back of the device now says “Surface” instead of showing the Windows logo.
On paper, the specs do offer up a tantalizing array of options for a tablet; the price, well, that’s up to the consumer to decide if the Surface 2 is priced correctly. When compared to the iPad, the Surface 2 pricing is right on the mark, but last time around consumers did not agree – only time will tell if round two is any different.
This article is brought to you in partnership with Neowin.