Every time you open your Facebook news feed you'll probably see a few articles with clickbait headlines such as "you won't believe what these celebrities eat for breakfast". While these headlines are good for drawing in clicks, Facebook will soon treat them more like spam in a series of updates the social network announced recently.
Facebook discovered that clickbait headlines often aren't particularly engaging: readers will typically return to their newsfeed shortly after clicking through to a clickbait article. Furthermore, 80% of users surveyed by Facebook said they preferred to see headlines in their news feed that gave more information about the article, so they could decide whether or not to click through.
So to combat clickbait that the majority of users don't want to see in their feed, Facebook is tweaking the way they choose content to display. Rather than simply going on how many clicks or likes a post gets, Facebook will now also consider how long someone spends away from Facebook after they've clicked a link. This means that articles with high engagement from users will be more likely to show up in your feed.
Facebook will also begin prioritizing links that use their link format, which shows some post context along with a picture and headline like we use on the TechSpot Facebook page. The social network hopes that these changes will cut down on clickbait spam, while improving engagement and helping provide a good user experience.