Indiegogo's new Life site offers no fee crowdfunding for personal causesBy Justin Kahn
Crowdfunding services like indiegogo and Kickstarter have become very popular among startup companies and indie product developers. While we have seen our fair share of unique and somewhat comical ideas that exist outside of typical product campaigns, Indiegogo has decided to launch a separate service focusing specifically on personal funding.
The new Indiegogo Life site is reserved for more personal funding like special celebrations and medical emergencies. Campaign categories found on the Life site include Medical, Celebrations, Emergencies, Animals, Memorials, Educational campaigns and Volunteer work, among others. Unlike the 4-9% fee Indiegogo usually takes from traditional funding, the company will take nothing on Life campaigns.
Along with a host of community based campaign building tools and the Indiegogo "Customer Happiness agent" staff, the company also says the process to create a campaign is easier and more intuitive than ever before.
As some have pointed out, we are already seeing some higher profile campaigns that would fall nicely into the new Life bracket. Ashya King's battle with cancer was very successful and likely part of the driving factor behind Indiegogo's move to separate its personal and business-like campaigns.
After launching its first Android app a few weeks back, Indiegogo's new Life site is now open for business and accepting campaigns.