Following Sony Picture’s decision to cancel the Christmas release of upcoming film "The Interview," and the revelation that no major video on demand distributor is willing to distribute the movie as stated by the company's CEO, Michael Lynton, BitTorrent has offered to help.
According to VentureBeat, the file-sharing company is trying to score a win saying that its BitTorrent Bundle service is the “very best way” for the studio to ensure that a wide audience can view the film safely.
"There have been calls for Sony to release the film online. And many have contacted us asking: Would they be able to release the movie using BitTorrent?" the company said in a statement. "Though we normally would not offer commentary during such a trying time for another company, the answer is yes." BitTorrent's Bundle allows content creators to release their content directly to consumers for a fee.
During the weekend, Sony Pictures stated it still had plans to release the film and was "actively surveying" alternatives to release the movie. Reportedly Netflix nor Amazon have expressed interested in picking up online distribution of the movie, so it's been rumored an alternative would be a free release on Crackle, the streaming service owned by Sony.
Meanwhile, Brazilian author Paulo Coelho also made an offer to purchase the film’s rights. Though admittedly offering a mere 0.01% of the film's cost in exchange, the purpose was adding to the conversation that they film should be released with no giving in to hackers or terrorists' demands.