Update: AMD tells us that the official price of the R9 290X has not been discounted. Any price reduction can be attributed to board partners or retailers.
As you've probably heard by now, Nvidia is having a few issues with their GeForce GTX 970 graphics card. In response, some board partners have lowered the price of the card's main competitor, the Radeon R9 290X, in an attempt to get prospective GTX 970 buyers jumping on to Team Red instead.
Previously retailing for around $330-350, the R9 290X can now be purchased for the very attractive price of $299, with a mail-in rebate cutting that by a further $20 to $279. Thanks to this price cut, the R9 290X is now $30-50 cheaper than the GTX 970, making it a great choice considering the performance of both cards is very similar.
The adjustment to the R9 290X's price hasn't had much of an affect on other products in AMD's line-up. The R9 290 is still available for $270, the R9 280X for $240, and the R9 285 for $210. Most cards at this end of the product line are eligible for a $20 mail-in rebate, further reducing the price.
Meanwhile the problems keep on flowing in for Nvidia and the GTX 970. After the discovery of the memory allocation issue and slow performance in the graphics card's last 0.5 GB of VRAM, some users are requesting and successfully getting refunds for their $330 product. This is despite the card still generally providing great gaming performance for the price.
And for anyone planning on refunding their GTX 970, AMD has a gentle reminder for you: