In a strange turn of events, Nvidia elected to use Epic Games’ media event (instead of its own last night) at the Game Developers Conference to reveal its newest flagship graphics card, the Titan X.

The new card is based on the Maxwell architecture with a 12GB frame buffer and eight billion transistors. Unfortunately, Nvidia CEO Jen-Hsun Huang provided only a snippet of information on the card as to not spoil the company’s own technology conference in a couple of weeks.

The executive autographed the card he unveiled, gave it to Epic Games founder Tim Sweeney and left. Sweeney said he will cherish the hardware and of course will see what it can do. Strange, eh?

Given what little we know about the card at this point, it’s probably safe to assume it won’t come cheap. Nvidia announced its Titan Z graphics card a year ago at the staggering price point of $3,000 (you can build a complete high-end system for that kind of money, easily).

Before his speedy exit, Huang did say that the Titan X would power GDC 2015, so perhaps we may hear more about it in the coming days.

Nvidia’s GPU Technology Conference is scheduled to take place on March 17 through the 20th in Silicon Valley. The opening keynote with Huang and Tesla CEO Elon Musk gets underway at 9 am.