While many of us question the logic behind paying thousands of dollars for a smartwatch, the reality is that there are plenty of technology and watch enthusiasts out there that have earned the ability to do so financially.
Apple’s upcoming Apple Watch Edition starts at $10,000, much higher than any other product the company has ever sold. This fact alone presents a number of challenges as well as opportunities during an in-store sale.
People familiar with the matter have told 9to5Mac, however, that Apple has pretty much thought of everything to ensure the safety of merchandise while simultaneously providing potential Apple Watch Edition buyers with an experience second to none.
For starters, those interested in Apple’s high-end smartwatch will be granted longer, private appointments that take place in special Apple Watch Edition try-on areas. Unlike the standard try-on table for Apple Watch and Apple Watch Sport which will range between five to 15 minutes in length, a Watch Edition try-on can take up to an hour.
To reduce the risk of theft, Apple will generally only allow two Apple Watch Edition models to be tried on at once. A third model may only be brought out once store conditions have been assessed. Furthermore, if a customer wants to compare a Watch Edition to the other models, their salesperson will summon them over via another employee.
Apple will be extending the experience after the sale as well through an optional at-home video conference with an online Apple Store employee to learn more about the device. Edition buyers will also get a phone number to a 24/7 technical support line for two years (extended to three years with AppleCare+).