Madison, the third member of the Itanium chip family, is Intel's best shot to date at taking on Sun Microsystems and IBM in the market for high-end server chips. If the Santa Clara, Calif.-based chipmaker succeeds with its ambitious plans, the higher end of the $43 billion server market will be remade around Itanium the way the lower end now centers on Intel's Xeon chips.
Read more: CNet News.