As cord-cutters grow ever more affluent in the TV-watching landscape, it should come as no surprise that Comcast now provides broadband Internet service to over 22.5 million subscribers, marginally outweighing its 22.3 million cable television subscribers.
Although Comcast cable is raking in more cash than its Internet division – recorded at $5.4 billion as opposed to broadband's $3.1 billion – the company actually lost 69,000 cable customers and gained 180,000 high-speed Internet subscribers in the second quarter of 2015.
"In Cable, high-speed Internet and business services continued to perform extremely well," added Comcast CEO Brian Roberts. "And, significantly, this was the best second quarter video customer results we've had in nine years. Our focus on accelerating the deployment of our transformative X1 platform, as well as efforts to improve customer service, are clearly making a difference, with lower churn across all product categories.
Still leading as the top cable company in the United States, Comcast first hinted that it would be rotating to a more Internet-focused business on May 4 when it announced the introduction of more broadband offerings in order to appease current and prospective Internet subscribers.
The company has since revealed an over-the-top $15/month video streaming service, sporting networks like HBO, Fox, and NBC as well as a video game streaming service in conjunction with EA, no cable subscription or console required.
Nonetheless, Comcast's attempts to win over consumers using shiny new streaming services is unlikely to make up for public perceptions of the company's borderline monopolization of the entire broadband market, not to mention its intent to roll out data caps to all of its customers by 2019. Unfortunately, in most areas, customers don't have much of a choice but to accept it.