Athletics apparel specialist Adidas has announced what it’s calling the future of performance footwear. Futurecraft 3D, the company’s first 3D printed shoe, contains a midsole that can be tailored to match the exact contours and pressure points of a person’s feet.

Adidas, who partnered with 3D printing specialist Materialise on the project, said it envisions a future where customers can walk into one of their stores, hop on a treadmill for a few minutes then have a pair of 3D printed shoes ready to take home.

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