HTC's current flagship smartphone, the HTC 10, is considered by some to be the company's best showing in years. Unfortunately for HTC, that doesn't necessarily translate to sales as the device has reportedly been having a tough time in the open market.
The solution, it seems, may be to launch a very similar device under a different name and at a lower price point - or at least, that's the theory that SlashGear is running with in the wake of some leaked hardware specs from a new HTC handset.
The device in question, likely the HTC Desire 10 Pro, features a 5.1-inch, 2,560 x 1,440 resolution display that's powered by Qualcomm's quad-core Snapdragon 820 SoC clocked at 2.1GHz, Adreno 530 graphics and 4GB of RAM.
According to GFXBench, the smartphone will also contain 32GB of local storage, a 12-megapixel rear-facing camera with autofocus, phase detection and LED flash, a 5-megapixel front-facing shooter and Android 6.0.1 (the latter nixing the device as a potential Nexus handset).
Aside from the slightly smaller screen, the Desire 10 Pro is a near match for the flagship HTC 10. This will make the HTC 10 a bit difficult to market, at least to tech savvy buyers that realize the Desire 10 Pro is virtually identical to the HTC 10 but at a cheaper price.
HTC is expected to reveal the Desire 10 Pro and the Desire 10 Lifestyle sometime next month.