Twitter is once again revamping its mobile app as it tries to simplify the service and attract new users. While no extra functions are being added, features such as Moments, Search, Trending Tweets, and Live video are all being moved under one new tab, Explore.
The Explore tab is rolling out today on Twitter for iOS, and will arrive on Twitter for Android in the coming weeks. It replaces the Moments tab - the section is being bundled inside Explore - and the update will see the current magnifying glass search icon disappear. Twitter told TechCrunch that Explore would eventually come to the web version, too, but that’s not a priority for the company.
Twitter launched Moments in October 2015 as another attempt to simplify the service and make it easier to find new content. “We know finding these only-on-Twitter moments can be a challenge, especially if you haven’t followed certain accounts. But it doesn't have to be," said Madhu Muthukumar, product manager of Moments, just after its launch.
Twitter has been testing the change for a few months now and has found that people prefer the new layout because it’s easier to find breaking news and trending subjects. As such, the Explore tab is getting a wider rollout.
Removing Moments' front-and-centre position is an interesting move by Twitter. The company never revealed just how people were engaging with the feature, which collects Tweets from users and publishers based around specific events, but burying it inside the Explore tab suggests it hasn’t been a resounding success.
Twitter wrote in a blog post that it will listen to user feedback to make Explore even better, so expect the section to expand in the future.