Twitter has launched a new feature called Moments, a service that presents the day’s most popular newsworthy Tweets and breaking stories in a magazine-style view.
US users of the Twitter app will notice a lightning bolt icon next to their messages and notifications. Selecting it will show a list of stories curated by an editorial team based at Twitter in New York. Moments is divided into categories that include news, sport and entertainment, and clicking on a Moment will let a user browse a collection of related tweets. There's also the option to follow a Moment, such as a sporting event, which will cause tweets about it to appear in a person's timeline.
"Every day, people share hundreds of millions of tweets. Among them are things you can’t experience anywhere but on Twitter: conversations between world leaders and celebrities, citizens reporting events as they happen, cultural memes, live commentary on the night’s big game, and many more. We know finding these only-on-Twitter moments can be a challenge, especially if you haven’t followed certain accounts. But it doesn't have to be," said Madhu Muthukumar, product manager of Moments.
Twitter’s launch partners for Moments include the Bleacher Report, BuzzFeed, Entertainment Weekly, Fox News, Getty Images, Mashable, Major League Baseball, Nasa, the New York Times, Vogue and the Washington Post. The company plans to add more over the coming months.
Moments, which was formerly known as Project Lightening, is currently only available in the US, but Twitter plans to roll out the feature to Europe at a later date. You can get the Moments news tab on the Android, iPhone and web browser versions of Twitter, but anyone without access can still view them if they’re embedded into tweets or linked to.
It was first revealed that Twitter was working on an experimental news tab two months ago, although at the time it was thought to be a separate feature from Project Lightning. The service is aimed at attracting more users to the microblogging site, as it looks to catch up with its social media rival Facebook. Moments’ arrival comes just days after Twitter appointed Jack Dorsey as permanent CEO of the company.