Samsung’s reputation was certain to take a hit following the recall of the ill-fated Galaxy Note 7. Now, thanks to the latest iteration of the annual Harris Poll Reputation Quotient which measures the reputations of the most visible companies in the US, we have some insight into where the South Korean electronics manufacturer stands in the eyes of consumers.
According to the poll, Samsung’s reputation in the US slid all the way down to the 49th spot. A year earlier, Samsung ranked third in the Harris Poll ahead of rivals Apple and Google. This year, Apple and Google finished in 5th and 8th places, respectively, while Amazon finished in the top overall spot for the second consecutive year.
Other noteworthy technology companies to make the top 50 list include Tesla at number nine, Netflix in the 18th position, Microsoft at number 20, Hewlett-Packard Company in 29th, IBM at 40, eBay at 41 and Sony in 42nd place.
Dell, Facebook, T-Mobile, Verizon, Yahoo, AT&T, Sprint, Dish Network, Time Warner, Comcast and Charter Communications all fell outside of the top 50 but within the top 100.
The Harris Poll ratings were compiled between November 28 and December 16, 2016, and based on feedback from more than 30,000 US adults. Since 1999, it has taken into account public perceptions across 20 attributes classified into six dimensions of corporate reputation: social responsibility, vision & leadership, financial performance, products & services, emotional appeal and workplace environment.