Mozilla is trying new things, so here's another one, they just bought Pocket a relatively high-profile mobile application that claims to have 10 million unique active users across Android, iOS, and the web. Most recently we've seen Mozilla dropping its failed Firefox OS project, working in integrating third-party plugins within Firefox to keep development costs down, and revamping its corporate image.
As an independent company read-it-later app Pocket was known to be integrated with several other popular services such as Flipboard and Twitter. Pocket was also built into Firefox in 2015 as an initial partnership between the two companies. With the acquisition Pocket will become part of Mozilla's open source project, while giving a boost to the company's Context Graph initiative, which they like to call "the recommender system for the web."
Financial terms of the deal were not disclosed, but this is Mozilla's first ever acquisition.
"We believe that the discovery and accessibility of high quality web content is key to keeping the internet healthy by fighting against the rising tide of centralization and walled gardens. Pocket provides people with the tools they need to engage with and share content on their own terms, independent of hardware platform or content silo, for a safer, more empowered and independent online experience." said Chris Beard, Mozilla CEO, as part of the acquisition announcement.