Mozilla last year came up with a novel approach to updating its brand identity. True to its open-source principles, the foundation invited the general public to weigh in on the process – from the creative strategy and concepting through the refinement and guidelines phase – and help narrow down the list of candidates.

Mozilla recently announced the winning design which is perhaps best described as “simplistic.”

In a blog post on the matter, Tim Murray, who leads the creative team at Mozilla, said the new logo is a nod to URL language and reinforces that the Internet is “at the heart of Mozilla.”

The font of the wordmark is called Zilla and was designed by Typotheque, a type foundry in the Netherlands. The font was selected to evoke the Courier font used as the original default in coding. it also exhibits a journalistic feel which Murray said reinforces their commitment to participate in conversations about issues related to the health of the Internet.

Mozilla received concepts and guidance from Anton Koovit and FontSmith but ultimately went with Typotheque because of their deep knowledge of localization of fonts and their commitment to having a font that includes languages beyond English.

Typotheque was the first type foundry to release web-based fonts way back in the day and Mozilla’s Firefox browser was an early adopter of such fonts, a fact that perhaps helped sway the foundation’s decision.

Murray said they will be rolling out the new brand identity in phases and look forward to hearing feedback and suggestions.

So yeah, what do you think of Mozilla's new brand identity? Is it simple and to the point or does it look dated? Chime in with your thoughts in the comments section below!