Using Apple's ARKit and the Unity 3D game engine, Norrby's app - TheParallaxView - creates a trippy optical illusion that makes objects seem as if they have tangible depth, sinking into the phone's screen or appearing to rise up out of it. The effect looks a lot like the "dynamic perspective" feature offered on Amazon's ill-advised Fire Phone a few years back.
If you've got an iPhone X and want to see what all the fuss is about, head over to the App Store and pick up the free app. Do note, however, that this is a monoscopic effect meaning one eye should be closed to achieve the best results.
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