In brief: Microsoft is looking to quell any customer-facing April Fools’ Day pranks before too much time and effort has been sunk into them, going so far as to discourage all teams to shy away from such activity.

In an internal memo obtained and verified by The Verge, Microsoft’s Chief Marketing Officer Chris Capossela said it’s the time of year when tech companies try to show their creativity with April Fools’ Day stunts. Sometimes the stunts are amusing but other times, they aren’t.

“Either way, data tells us these stunts have limited positive impact and can actually result in unwanted news cycles,” Capossela said

Given the challenges currently facing the tech industry at large, Capossela asked all teams within Microsoft to opt out of doing any public-facing April Fools’ Day stunts. The executive said he appreciates that people may have devoted time and resources to such activities but believes they have more to lose than gain by “attempting to be funny on this one day.”

April Fools’ Day gags have received a new lease on life in the digital era. While most are silly in nature, they can go off the rails at times as Google found out in 2016. Others are flat out confusing, especially if the victim is targeted ahead of time or the prank involves a situation that is plausible.

Such is currently going on over at HardOCP where editor-in-chief Kyle Bennett recently announced plans to mothball the long-running tech site in order to take a job at Intel as its new director of enthusiast engagement, effective April 1. Is it legitimate or an elaborate gag?

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