Sony Alpha a7C

Sony’s A7C is a slightly smarter version of the popular full-frame A7 III in the smaller body of the crop-sensor A6600. That means it’s easy to carry around, but has worse handling than the A7 III. It has very similar image quality, shooting speeds and video specs as the A7 III, but uses Sony’s latest AI smarts to improve autofocus tracking. The A7C isn’t quite as capable as recent cameras like the Canon R6, but it’s a bit cheaper. Overall, it’s a good choice for hybrid shooters that lean to the photo side who want a lightweight, modestly priced full-frame camera.

Full-frame goodness from a half-pint camera.

The big sensor and ability to shoot at high ISO makes it good in low light. But what makes this camera special is that experience in a smaller body. It’s being able to whip this out of a small bag. It’s being able to carry it for hours without noticing. It’s flipping that screen around and taking selfies instantly. It’s all of that paired with those specs and capabilities that makes this camera worth talking about.

Sony’s A7C is not only the world’s smallest and lightest full-frame camera, but it does so with a powerful feature set. It’ll be a camera that undoubtedly widens their user base, and, despite the competition, it’s one to watch.

The new Sony Alpha 7C certainly solves those key issues, but for us at least, it makes too many concessions to the A6000-series and A7 III models that it's clearly based upon to be a great camera in its own right, all at a price that puts it out of reach of a lot of its target audience. A technological marvel, then, but one that doesn't quite hit the mark.