NBC wants back on iTunes, demands anti-piracy measures

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After a bitter and much-publicized split from Apple late last year, NBC says it would “love” to put its TV content back on iTunes, but the network wants more rigid anti-piracy measures and flexibility over pricing first.

According to George Kliavkoff, chief digital officer for NBC Universal, digital piracy hurts the company to the point where it is not viable to distribute its content digitally. Citing the large amount of pirated content on “leading MP3 players,” he suggested Apple could institute some type of gatekeeping mechanism in its iTunes/iPod combo to keep pirated content at bay. I wouldn’t count on NBC-produced TV shows back on iTunes for a while, though, as placing anti-piracy features in addition to the iTunes DRM would likely be counterproductive for the fruit company.

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