But the shift online might be too little too late for Joost, though. For starters, the move will still require users to download a separate browser plug-in that promises to deliver better video quality than the competition, but at the same time limits its potential audience. Secondly, another free service, Hulu, is already doing what Joost intends to do Ė and it simply kills Joost in terms of content. Making things even harder, other for-pay video on demand heavy-weights, such as Netflix and Amazon, also feature premium content and already have a massive install base.
Still, itíll be interesting to see how this latest move can help Joost compete in the increasingly crowded online video market.