Survey: iPhone has 59% of US smartphone 'Net traffic

By on May 29, 2009, 3:30 PM
AdMob, the world’s largest purveyor of ads on mobile apps and websites, conducted a survey to determine where smartphones sit in terms of overall Internet use. Citing a Gartner report which claimed smartphones represented 12% of total mobile sales last year, AdMob has revealed that those devices made up 35% of their traffic in April, almost triple their market share.

In addition to the information they intended to collect, it was discovered that Apple’s handsets towered above the rest in terms of Internet use. Their devices consumed an astonishing 59% of the total US smartphone traffic and 43% of the mobile Web traffic globally. More specifically, of the 7.5 billion AdMob ads displayed on mobile devices in 160 countries, 2 billion were displayed on the iPhone and iPod Touch. In the US alone, the two devices collectively represent 34.8% of requested ads.

Apple’s share of US ad requests grew 5.6% month over month and in April alone the iPhone’s share grew 3%, while the iPod Touch’s grew 2.6%. It is also interesting to note that the iPhone OS only has 8% of the global smartphone market share, and yet generates 43% of mobile Web requests and 65% of HTML usage.

User Comments: 1

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DarkCobra said:
Well this shouldn't be all that surprising since AT&T has several times the number of available phones than their competitors. The much wider selection is going to translate into more devices being out there on their network. We see right here on this web site the number of law suites from irate users against AT&T and Apple is getting hauled into court as well and I don't think Apple is happy about it either. May explain why they are in talks with Verizon to expand the Iphone out to a secondary network. The AT&T network may have a lot of phones but the system is often bogged down and dropped calls are frequent. The vast number of Iphones alone are a major draw on the resources. It's a high horsepower device and with an even beefier Iphone coming within weeks with a gazillion more Iphones about to launch on AT&T . . . that network is really gonna slow even more.
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