In addition to the information they intended to collect, it was discovered that Apple’s handsets towered above the rest in terms of Internet use. Their devices consumed an astonishing 59% of the total US smartphone traffic and 43% of the mobile Web traffic globally. More specifically, of the 7.5 billion AdMob ads displayed on mobile devices in 160 countries, 2 billion were displayed on the iPhone and iPod Touch. In the US alone, the two devices collectively represent 34.8% of requested ads.
Apple’s share of US ad requests grew 5.6% month over month and in April alone the iPhone’s share grew 3%, while the iPod Touch’s grew 2.6%. It is also interesting to note that the iPhone OS only has 8% of the global smartphone market share, and yet generates 43% of mobile Web requests and 65% of HTML usage.