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Nvidia blames its rebranding practices on OEMs
Facing strong criticism among enthusiasts, Nvidia addressed concerns in a chat with Bit-Tech. The company said that it only rebrands products at the request of large PC OEMs. Nvidia also said that despite how much consumers complain about its rebranding exercises and how confusing it makes buying a new graphics card, most rebrands are OEM-only products and will "never be seen within the retail space."
Unfortunately, Bit-Tech couldn't get the names of companies asking Nvidia to rebrand its graphics solutions. Rebranding a product creates demand without the expense of actually building something new, and Nvidia isn't the only one who does it. The Tech Report notes that AMD appeased the requests of partners with its Mobility Radeon HD 5165 and 5145, which are simply faster 4000-series products.
User Comments: 36
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And thats why I don't buy PC's I build them myself.
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Deceptive
I believe it's a deceptive practice at best, even if OEM's ask for it. If Nvidia wants to clear the air they can keep a chart of all there video cards with the brand and specs, side by side so you can really see what is what. Of course we still need to validate the information. Why can't a manufacturer just make a good product and stand by it instead of trying to trick people?
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I think that NVIDIA made a mistake no making the 210-240 a new family in the first place. 310-340 makes more sense since they offer new functionality in the form of DirectX 10.1.
I must say that regardless of branding, people will be confused. Just the other day I talked to someone who had a problem with his small DX10 test program, and I quickly discovered that he was trying to create a DX10.1 device on a GeForce 260 (or maybe it was 275). When I told him the card didn't support it he just couldn't believe it. "But it's a high end NVIDIA card," he said. I had to explain that high end NVIDIA cards didn't support 10.1, only the low end ones did. I don't think this mistakes comes from branding, rather from a belief that if there's some feature available somewhere (like on ATI cards), than the high end cards will have it.
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I believe it's a deceptive practice at best, even if OEM's ask for it.
True
If Nvidia wants to clear the air they can keep a chart of all there video cards with the brand and specs, side by side so you can really see what is what.Presumeably this will continue to be updated at new SKU's come into the retail channel, but bear in mind that the G3xx series are OEM only so to buy one to upgrade an existing OEM product (Acer/HP/Compaq/Asus/Dell etc...) the onus will fall upon the OEM to keep the customer informed.....oh dear
Why can't a manufacturer just make a good product and stand by it instead of trying to trick people?Business ethics = oxymoron
See also: nVidia and AMD mobile GPU naming conventions.
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I am a huge nerd and I find it terribly hard trying to keep up with all of the names of CPU's and GPU's. I would have a hard time telling anyone the difference between the various lines of products offered. Especially with Nvidia and Intel.
I wish they'd just follow a more easily recognized pattern. The higher the number the better. The fewest names of products as possible. This sort of thing.
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Rebranding per say is fine with me, but it gets really confusing when PC makers start selling Nvidia GPUs with the new names, like for certain Dell systems. It's even worse on notebooks as they don't seem to follow the same naming scheme as desktop GPUs.
Anyway, I don't think it's the first time Nvidia has blamed OEMs.lol
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Regardless of whether it is the OEMs or the GPU companies driving this, it is deceitful to the average consumer, who tend to think the bigger the number, the better the product. Clock speed wars, anyone? Even tech-minded consumers who do their research before buying have difficulty following this.
I have to go now, so I can upgrade my my 2+ year old 8800GT with a brand-new OEM GTS240.
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Blah blah blah, Nvidia is going down and they know it. These Fermi's BETTER live up to it's pace or ATI is going to RUN THEM OVER.
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Don't blame it on sunshine
Don't blame it on moonlight
Don't blame it on good times
Blame it on the Nvidia
I just can't
I just can't
I just can't control my feet
This magic music grooves me
That dirty rhythm moves me
The devil's gotten to me
Through this dance
Don't blame it on sunshine
Don't blame it on moonlight
Don't blame it on good times
Blame it on the Nvidia
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I don't know what happen to nVidia now....
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For all you blind followers of the saintly AMD....
AMD proudly announce the ALL NEW*, DX10.1 capable HD 500v mobility series
[link]
AMD product pages here:
[link]
[link]
[link]
* All new as in rebranded HD 4xxx series parts
As I posted a couple of months back in this same thread...
Business ethics = oxymoronSee also: nVidia and AMD mobile GPU naming conventions.
AMD seem quite keen on maintaining their run of profitable financial quarters.
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