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Exchange any DVD for discounted Blu-ray movies, TV shows

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On October 28, 2010, 3:00 PM

Last year, Warner launched an initiative dubbed DVD2Blu that allowed customers to trade select DVD titles for Blu-ray versions. The studio charged $7.95 to $9.95 per exchange, and while that was generally cheaper than retail, the program was limited to Warner's own films. Broadening its reach, the company has recently updated its offering to include virtually all DVDs. "Qualifying DVDs include any Warner Bros. or non-Warner Bros. pre-recorded discs that contain professionally produced film content purchased at a regular retail or e-commerce store (excluding adult content," reads the promotion page. In other words, seemingly any studio-made movie bought at retail qualifies -- barring porn.


There are currently 105 Blu-ray titles to choose from on the DVD2Blu site, including both movies and TV shows. A few names include Blood Diamond, Gran Torino, Pan's Labyrinth, Terminator 3: Rise of the Machines, as well as seasons of Fringe, Nip/Tuck, Smallville, Chuck and other shows. Prices range from $4.95 to $19.95 per trade with $4.95 for shipping (free shipping on orders over $35). The exchange process isn't quite as fast as buying the videos outright, but Warner says you should receive your Blu-ray discs in three to four weeks.

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User Comments: 38

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  1. I use streaming, download, DVD AND Blu-ray, if something is worth it, like say a movie or Drama that I really love, I'll always get it on Blu-ray, it's easy to transport, all my friends have one, and they're just better.

  2. "Physical media isn't going anywhere. If it were to go suddenly, a huge consumer base would die instantly. I really don't know how people can prefer digital media. The process of buying something physical is a lot more rewarding in my opinion, you have an item that you can actually hold, among other things. The only time I find myself buying digital copies over physical copies is when Steam has something insanely cheap. "

    In another few years, when we have fast enough internet speeds to stream 1080p, physical content will be a thing of the past.

    Why would you want to waste time and gas going to a store when it can instantly stream it to your TV? Or, pay LESS than at the store, and download it to your harddrive. Then you dont worry about the disc scratching, getting lost, or not working correctly with your player. Heck, you would no longer need to spend the money for the player.

    Thats a win in my mind. Just look at how great Steam is doing with games.

  3. streaming blu-ray!! is it possible?

  4. Great deal for people who are not tech savvy and like to give money away. Do people still buy movies?

  5. hello ....

    being a frequent buyer & a member on a US site, i do get region-free blu-ray at good prices, i'm mostly waiting for some IMAX 3D documentaries, while also waiting for a decent 3D TV to be released.

    as for TV series, if smallville would be released in a collector pack for the whole 10 seasons, i may consider, but for sure if they remastered 80s TV series like Airwolf & Knight RIder - I'm IN :P

    cheers!

  6. The shipping costs sort of make it useless though...

  7. Nice deal that's all i have to say.

  8. Any videphile worth her salt will already have the Blu-ray supermaster edition of their fave movies anyway. I know I do. SO it makes this kinda redundant. As someone else alluded too its not vailable outside USA anyway. Plus the shipping costs and the fact you can prolly get a fair few of good movies discounted elsewhere. Documentaries FTW, IMAX Home cinema for the Best. Good try but include Star wars, Term 2 etc LaserDisc versions as well

  9. That's neat and all, but with everything trending towards streaming I can see Blu-ray being just a neat thing that happened before everyone could live stream their HD media to wherever.

  10. great...so now we need to trade our dvd players for blue-ray players and our regular TVs for HD TVs...

  11. great...so now we need to trade our dvd players for blue-ray players and our regular TVs for HD TVs...

    With that being said, I don't think I'd hold my breath waiting for that promotion.

    Although, Newegg had Blu-Ray drives for 40 bucks in the last Email promo. By the time it clicked for me, they were sold out: [link]

  12. lol!

  13. xcelofjkl said:

    Do they accept VHS?

    lol!

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