Android, iOS captured 8% of US video game market in 2010

By on April 15, 2011, 11:01 AM
The increasing popularity of iOS (iPhone, iPod touch, and iPad) and Android games continue to increase their US video game market share. The magnitude of disruption is increasing, particularly in the portable gaming category, according to new data from mobile analytics firm Flurry.

From 2009 to 2010, iOS and Android game sales increased from 5 percent to 8 percent market share within the US video game market. Specifically, Flurry estimates that iOS and Android game revenue increased from $500 million in 2009 to more than $800 million in 2010. The significant majority of revenue was generated by iPhone games. While the company does not include retail PC game revenue in its total snapshot, which it estimates at $700 million in 2010, it's worth noting that smartphone and tablet game revenue surpassed the US PC game category for the first time in 2010.

It's clear that console, smartphone, and tablet games have increased share at the expense of portable gaming. Overall, total US game revenue barely budged from 2009 to 2010: totaling $10.4 billion and $10.7 billion, respectively. While console game revenue increased slightly, from about $7.4 billion in 2009 to $7.8 billion in 2010, it appears that Android and iOS are squeezing the portable game category with their low-priced games and seamless digital distribution so near to consumers 24-hours-a-day.

If we ignore console numbers, the picture looks even bleaker for Nintendo and Sony. From 2009 to 2010, iOS and Android game sales have spiked significantly, resulting in nearly a doubling of their market share. With both Nintendo DS and Sony PlayStation Portable shrinking in sales, while smartphone/tablet game sales simultaneously grew by more than 60 percent, iOS and Android games now represent more than one third of the portable game category. The net effect is that the US portable gaming category has declined from $2.7 billion in 2009 to roughly $2.4 billion in 2010.

Flurry combines publicly available market data in the news with its own estimates of game category revenues from iOS and Android devices. Flurry Analytics, the company's mobile application analytics service, tracks more than 12 billion anonymous, aggregated use sessions per month across more than 80,000 apps. Of this, nearly 40 percent of all consumer app sessions are spent on games.

"Over 2011, we expect to see continued and significant smart-device game growth fueled by the recent launch of iPad 2, iPhone coming into distribution on Verizon, the expected release of iPhone 5, a relentless expansion of Android devices by leading OEMs across all major U.S. carriers, and Google’s enablement of in-app purchase billing, a proven key driver in iOS game revenue," a Flurry spokesperson said in a statement. "Mario may indeed be standing on a burning platform." That's in reference to Nokia CEO's memo from earlier this year, suggesting that Nintendo and Sony may have a similar problem.

User Comments: 11

Got something to say? Post a comment
gwailo247, TechSpot Chancellor, said:

Gotta hand it to them, I don't recall downloading any patches for my Angry Birds game.

Wagan8r Wagan8r said:

I resent these statistics as they never truly show the size of the PC gaming industry. Retail sales are going down dramatically. In fact, I can't remember the last time that I went into a store and bought a game. No, wait. StarCraft II.

mario mario, Ex-TS Developer, said:

It would be interesting to know the exact percentages for iOS & Android separately.

Chazz said:

The console segment took more users from portables than the mobile devices. Interesting that the story is all about how users prefer to game on mobile devices.

Cota Cota said:

Fail US video game market statistics, where are PC's?

CamaroMullet said:

Cota said:

Fail US video game market statistics, where are PC's?


Vrmithrax Vrmithrax, TechSpot Paladin, said:

Makes me wonder if, in 5-10 years, there will be constant "mobile gaming is killing the console gaming market" complaints, like we get now with the "PC gaming is dying" lamentations...

edison5do said:

Vrmithrax said:

Makes me wonder if, in 5-10 years, there will be constant "mobile gaming is killing the console gaming market" complaints, like we get now with the "PC gaming is dying" lamentations...

Yep, you can bet on it!! and by the way... Why is not PC there? even if its minor, it deserve to be there, even if is only to show us that PC Gaming is really dying...

Guest said:

It seems like these articles get dumber and dumber with each iteration. Showing a "videogame" pie chart which purports to show the percentages of the total pie of games sold for each platform--and which completely omits the biggest market of them all--the PC gaming market--is incredibly and unbelievably brain dead--not to mention blasphemously wrong. This doesn't even address the really idiotic notion that people who play games on the PC--or even the occasional console--would ever look at an Android/iOS "game" as being in the same category and directly comparable with the type of games they buy.

It's similar to some people directly comparing ARM cpus with x86 cpus--when there's almost no direct comparison possible because the cpus are made for far different markets and the pricing and performance of x86 blows ARM slap away (as it is much, much higher on both counts). People are really ignorant aren't they? SHeesh.

Det Det said:

Guest said:


Of course, people like you never read the actual news before commenting how poor it is.

This news was never about how equal pc games and mobile games are - it was just about how much the sales had increased/decreased.

Guest said:

The trend seem to show everyone rather buy a 5$ buck game on there portable device then spend 40$ - 60$ buck on console and PC game.

Load all comments...

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.