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UK neuroscientists have found that Apple imagery activates the same parts of the brain in Apple fanboys that religious imagery does in followers of that religion. In heated arguments on the Internet, some users sometimes say that Apple is like a cult, and it seems there might be at least some truth to that.
A recent BBC TV documentary, Secrets of the Superbrands, looked at why technology brands have become so popular. The first episode was focused on Apple, but it will move on to other companies, like Twitter, Facebook, and possibly even Microsoft and Google.
Alex Brooks, the editor of World of Apple, is a self-described Apple evangelist. The researchers gave him an MRI and studied his brain to see how it reacted when he was shown images of Apple and non-Apple products. When images of Apple products were displayed in front of him, his brain reacted the same way a religious follower's brain reacts when they are shown imagery associated with their religion.
Right now, this phenomenon has only been confirmed for the Apple brand. It's very possible that when any person shows incredible loyalty to a brand to the point of devotion, seeing related images will also stimulate the same parts of their brain.
Does this mean that being a crazed fanboy is similar to being a religious fanatic? Maybe. I would say it's too early to tell, but there is probably a correlation between buying products just because they come from a given company and accepting everything a given group tells you as fact because you've declared your faith to it.
User Comments: 53
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Apple users are freaks.
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captaincranky said:they brought it to another level with that sentence
Indeed they did! The sad part is that that is what other advertising has been for decades."Why is Folgers the best coffee"? The answer was, "because it's the richest there is". Same thing here, being talked down to like a 2 year old. Why mommy? Mommy says, "because"?
For the sake of accuracy, the ad we're talking about is either Verizon or ATT, not Apple directly. Although Apple may be pumping money into the campaign.
As to your , "only change the channel or mute it so much" observation. That's called, "road blocking", and it's used in prime time, so that whichever channel you turn to, you get the same ad!
Don't have Verizon or ATT where i live, so i just always thought it was made by Apple, learn something everyday
This is the add i was talking about : -
Don't have Verizon or ATT where i live, so i just always thought it was made by Apple, learn something everydayThat goes to show you how well I've been ignoring the ad. I thought it was piggy backed with a carrier's ad, but I could be wrong. I'll suffer through the whole thing next time it's on and get back to you. This is the add i was talking about :
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