Google to kill off Blogger, Picasa brands in time for Google+ launch

By on July 5, 2011, 3:00 PM

Google intends to retire several non-Google name brands, such as Blogger and Picasa, in the next four to six weeks. The search giant plans to rename them as Google products, unifying the company's brand in time for the public launch of Google+, according to two sources familiar with the matter cited by Mashable.

Blogger and Picasa aren't going away – they are two very popular Google products after all – instead, Google intends to rename them as Google Photos and Google Blogs, respectively. Several other Google brands will also be likely affected by the move, but it's not yet clear which ones.

YouTube will not, however, be rebranded. The technology giant shut down Google Videos, Google's answer to YouTube before it gave up and bought the video sharing service, in May 2010.

This rebranding effort from Google is hardly the first time we're seeing such a move. Google acquired JotSpot in October 2006 and rebranded it as Google Sites in February 2008. In July 2007, Google acquired VOIP platform GrandCentral and relaunched it as Google Voice in March 2009.

Blogger and Picasa were also Google acquisitions, although both companies have owned by Google for far longer. Blogger was acquired in February 2003 and is one of the top 10 most visited websites in the world. Picasa was acquired in July 2004.

The rebranding will likely upset some existing customers, but Google wants to do it anyway so that it can completely integrate both services into Google+. The company launched the social network as a field trial last month, with an obvious attempt to take on Facebook and Twitter.




User Comments: 9

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Niccolo Mineo said:

about time they rebranded them.

bakape said:

So why not GoogTube?

freythman freythman said:

bakape said:

So why not GoogTube?

Because that would sound atrocious...

matrix86 matrix86 said:

freythman said:

bakape said:

So why not GoogTube?

Because that would sound atrocious...

I find it quite humorous, lol. Although, YouTube makes more sense.

Niccolo Mineo said:

matrix86 said:

freythman said:

bakape said:

So why not GoogTube?

Because that would sound atrocious...

I find it quite humorous, lol. Although, YouTube makes more sense.

Why not just "Google Tube"? So that they can soften the curve for everyone until in 2020 Google will be ready to call it "Google Video" again.

war59312 said:

Meha just rename YouTube to Google Video.

Guest said:

they should have titled the article "Google to rename Blogger, Picasa brands in time for Google+ launch"

Staff
Per Hansson Per Hansson, TS Server Guru, said:

"Google to kill off Blogger"

Oh really? I thought it was illegal to kill people you don't like?

Now where did I put that list again...

Leeky Leeky said:

Oh really? I thought it was illegal to kill people you don't like?

Now where did I put that list again...

Its OK, its safe, your sat behind a keyboard.......

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