Apple sold more iPhones and iPads in the fourth quarter of 2013 than during any other three-month period, the company revealed late Monday afternoon. Specifically, the Cupertino-based electronics maker shipped 51 million iPhones, 26 million iPads and 4.8 million Macs en route to record quarterly revenue of $57.6 billion and quarterly net profit of $13.1 billion.
For reference, Apple sold 47.8 million iPhones, 22.9 million iPads and 4.1 million Macs during the year-ago quarter. But despite settings records across the board, iPhone sales fell short of industry expectations. Similarly, profits remained flat at $13.1 billion compared to last year’s figures which sent shares plummeting by more than eight percent in after-hours trading.
Apple entered the holiday buying season with a bevy of new products including the iPhone 5s and the iPhone 5c as well as the iPad Air and second generation iPad mini - all of which arrived in plenty of time for holiday shoppers.
CEO Tim Cook didn’t give a breakdown of sales figures for each new iPhone model but he did say that demand for the iPhone 5c turned out to be different than they anticipated. He believes people were intrigued by Touch ID and combined with other things unique to the 5s, it earned a significant amount more attention and a higher mix of sales.
If you recall, Apple signed a long-awaited deal with China Mobile for the iPhone but those sales figures weren’t included in the latest earnings report. That’s because the handset didn’t go on sale in that region until January 17 so we'll have to wait until next quarter for those results.
The iPhone 5s is the Apple’s latest flagship handset. The iPhone 5s is powered by a first of its kind 64-bit A7 processor and the same 4" Retina display as its predecessor. It also includes a fingerprint reader dubbed Touch ID, HD video capture at 720p at 120FPS that can also perform slow motion at 120FPS. Battery life on the iPhone 5s is rated for 10 hours of 3G talk time, LTE browsing, Wi-Fi browsing and video.
The iPhone 5C replaces the iPhone 5 with nearly identical tech specs, a plastic-based exterior and 5 color choices, a first in the iPhone family. The 5C features the same 4" Retina display, A6 CPU, 8-megapixel rear iSight camera, a new front-facing FaceTime HD camera with better low light support, dual-band Wi-Fi a/b/g/n, Bluetooth 4.0, a higher capacity battery and support for more LTE bands.
The iPad mini with Retina display is powered by a 64 bit CPU with Apple's A7 chip, meaning it's just as powerful as the full sized iPar Air. The iPad mini with Retina Display comes in two versions, the Wi-Fi model and a cellular version. It comes in 16GB or 128GB configurations. The retina mini also comes in silver/white and black/space gray and features a 5MP camera.
The iPad Air is the fifth generation of Apple's highly remarkable tablet. It features a 9.7 inch Retina display and is powered by a 64 bit, A7 chip running iOS 7. Other features includes a 5MP camera that shoots HD video, an improved front facing FaceTime camera, Siri and dual microphones. It comes in 16GB, 32GB, 64GB and 128GB of storage. Last but not least, the iPad Air weighs only 1 pound.
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