Google showing menu details and pricing info in restaurant searches

By on February 12, 2014, 3:00 PM

While Google still cannot serve food on your table, it can now provide you with menu details and pricing information. According to a SearchEngineLand report, the Mountain View-based company has started showing complete restaurant menus in search results. The still unannounced feature was first spotted by Allie Brown, who tweeted the screenshot below showing a card-like result after searching for “jones brunch menu”.

According to a research, 80 percent of customers wish to see the menu before they choose a restaurant. So, with Google putting menus right in the search results, it's nothing less than a blessing for those who are fed up of outdated and hard-to-navigate restaurant websites.

The process seems to be in experimental phase and nothing is confirmed yet. When reached out for details, a Google spokesperson replied: “We’re always experimenting, nothing to announce at this time”.

The feature is bound to save people's time while at the same time it'll help keep users on Google properties. But even though some restaurant owners with notoriously outdated websites might welcome the service, other probably won't be as delighted, as it nearly eliminates the need to visit a restaurant's website and thus limits their ability to do cross-promotions or display special event information. For what it's worth, the information from this example appears to be coming from AllMenus.com so it's not like it wasn't available from other sources already.




User Comments: 5

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treetops treetops said:

Pssh im happy if I can even see store hours\phone number

Guest said:

Pssh im happy if I can even see store hours\phone number

Im happy if I can even find the business/restaurant im looking for in the location using key words like "hardware store" or "Italian restaurant".

Guest said:

I think this feature will lead to a constant headache for consumers and store owners on out-of-date info.

Fir restaurants you frequent, you hardly need this info. For restaurants you never visit, any single inaccuracy incident of this service will make you doubt its usefulness in the future.

So any restaurant owner need to make sure online price info (hosted by 3rd party) is correct before changing prices on the real world menu?

Info collection like this needs human input/update efforts constantly, which by nature of menu item count is way more complicated than the crowd sourcing model by GasBuddy.

Skidmarksdeluxe Skidmarksdeluxe said:

The last time I visited a restaurant it snowed in mid summer so this is one 'feature' I won't be making use of.

Guest said:

So any restaurant owner need to make sure online price info (hosted by 3rd party) is correct before changing prices on the real world menu?

Info collection like this needs human input/update efforts constantly, which by nature of menu item count is way more complicated than the crowd sourcing model by GasBuddy.

not really , digital menus , so auto update there will be .

I guess it's a bounce for the restaurant to have their menu updated and online .

they probably like can pay google some money to advertise their events and such for them too , so they really won't need a site .

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