A couple of years after Google first launched its Glass Explorer Program, the company has finally made it available outside the US. Google Glass Explorer Edition is now on sale in the UK, where you can make it yours for £1,000 ($1700), provided you are over 18 years of age and have a valid credit card.
People in the UK can also try out the device in person at a demo event scheduled for June 27th and 28th. The device is currently available in five colors: white, black, red, blue and grey.
"The world sees the UK as a center (actually, a centre) of innovation. It has produced some of the greatest technology inventors and inventions of the last century, and people on the ground are always excited to explore new products and ideas", the search giant said yesterday in a Google+ post.
The Mountain View-based company also announced some new Glass apps including British newspaper The Guardian, which enables you to read as well as save news stories, a Goal.com app for football news, an augmented reality app called StarChart, and a new version of the popular Zombies Run fitness app.
Earlier this year, Google announced a partnership with the eyewear company, Luxottica, to produce exclusive frames for Glass. In April, the company hosted a one-day only sale of its augmented reality visor to anyone with $1,500 to spare as part of the Glass Explorer Program. The sale was overwhelming as some models sold out in a matter of hours. Following which, the company finally opened the program to the general US public.
Despite the huge buzz, some feel that it would be difficult, or at least would take time, for people in the UK to embrace the product. "We're people that don’t talk to each other on the tube so I can't imagine people saying out loud 'ok glass take a picture' and not feeling nervous or embarrassed", said technology journalist Chris Merriman.
The high-tech eyewear has already had its share of bad press, primarily because of the privacy concerns it brings along. Back in November, one explorer was asked to leave the Lost Lake Cafe in Seattle after he refused to take his device off, while early this year, another one was interrogated by the FBI for wearing the device at a movie theater.
Following which, the company came up with an official Do's and Don'ts guide for Glass owners.