Bulk e-mails are a nuisance that everyone with an e-mail account has to deal with. While it is possible to remove yourself from most mailing lists, the unsubscribe link is often buried within the message and takes longer to locate than it should.
Fortunately, Google has added a new feature in Gmail that'll make the process much easier.
Now when a sender includes an unsubscribe link in a message, Gmail will relocate the link to the top of the message beside the sender's e-mail address. It only works with certain types of messages - those in the Promotions, Social and Forums inboxes - but it's better than nothing at all and it certainly beats the alternative of manually scanning messages one by one or worse yet, creating an entirely new e-mail address.
Google says making the unsubscribe option easy to find is a win for everyone. For e-mail senders, their mail is less likely to be marked as spam and for receivers, it means the end of sifting through an entire message trying to find the unsubscribe link.
The feature appears to have been rolling out to some users over the past few weeks, perhaps as a public beta to iron out any nagging bugs. But now, it should be available to everyone - at least on the desktop. I'm not seeing it over mobile yet but maybe that's just me. Any luck on your end?