Snap Inc. has been working at a feverish pace to attract both old hat and new-age media companies to develop content for its platform. According to a report on Thursday from The Wall Street Journal, the efforts have been well received thus far.

Sources tell the publication that Snap has signed deals with the likes of ABC, ESPN, NBCUniversal, Turner, A+E Networks, Discovery, BBC, Vice Media, Vertical Networks, Metro-Goldwyn-Mayer Inc. and the NFL over the past several months.

Snap is also reportedly holding active talks with CBS and Fox and will unveil a partnership with Scripps Networks Interactive today. The latter deal will have Scripps produce offshoots of existing shows such as Chopped and House Hunters.

The goal, the Journal notes, is for Snapchat to have as many as three new episodes of original shows ready to air each day in its Stories section by the end of the year. Each episode will run just three to five minutes long – no doubt to better align with its young, attention-span-deficient demographic – and be presented vertically like everything else in the app.

Evan Spiegel, Snap’s 26-year-old co-founder and CEO, is said to be closely involved in coming up with how to best present content on the app. Developing engaging content that doesn’t feel like an online promotional clip, for example, is said to be one major concern.

Snap currently has around 158 million users that spend between 25 to 30 minutes in the app each day.

Lead image via Drew Angerer, Getty Images