Snapchat articles

Snapchat loses way more money than it makes

Snap Inc., the parent company behind Snapchat, filed today the relevant documents for their initial public offering (IPO). These S-1 documents give us a first glimpse into the company's operations, revealing exactly how much money Snapchat generates and how many…

Snapchat set for IPO on NYSE later this week

An Initial Public Offering is often seen as a big growth milestone for a company. It's a proud moment and gives a sense of legitimacy to many companies, as well as new responsibilities to shareholders. Popular messaging app Snapchat has decided…

Instagram to start testing ads in users' Stories

Just five months after its debut, Instagram Stories already boasts 150 million daily viewers, up from 100 million in October and on par with the last number announced by Snapchat. Now the company is looking to monetize that massive audience…

Snapchat has filed for its IPO

Snap Inc., the recently appointed parent company of Snapchat, is reportedly moving forward with the intent of making its debut on the stock market in early 2017. Sources familiar with the matter tell Reuters that Snapchat has confidentially filed with…