Snapchat articles

Instagram to start testing ads in users' Stories

Just five months after its debut, Instagram Stories already boasts 150 million daily viewers, up from 100 million in October and on par with the last number announced by Snapchat. Now the company is looking to monetize that massive audience…

Snapchat has filed for its IPO

Snap Inc., the recently appointed parent company of Snapchat, is reportedly moving forward with the intent of making its debut on the stock market in early 2017. Sources familiar with the matter tell Reuters that Snapchat has confidentially filed with…