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Apple resumes ad tracking efforts in iOS 6, here's how to turn it off

Apple resumes ad tracking efforts in iOS 6, here
  • Posted October 12, 2012, 1:30 PM by Rick Burgess | Filed in Apple, Mobile Computing
  • With the introduction of iOS 6, Apple also rolled out a new method of tracking users for advertisers and developers: IFA, IDFA or "ID for advertisers". Although the technology cannot be used to personally identify a user, it does however…

MoPub: Apple's UDID policy costs iOS developers 24% in ad revenue

MoPub: Apple
  • Posted April 27, 2012, 5:30 PM by Rick Burgess | Filed in Industry News, Mobile Computing
  • MoPub, a mobile ad company, claims that Apple's policy of rejecting ads which utilize unique device identifiers (UDID) is resulting in an ad revenue loss of 24 percent for iOS developers. MoPub arrived at this finding after analyzing three months worth…

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