A majority of Americans have never heard of PS4 Pro or Xbox Scorpio

Cal Jeffrey

Posts: 2,571   +591
Staff member

A Nielsen Games 360 Report just out shows that gamers aged 13 or older prefer to play on consoles rather than PC or mobile devices. Of those console gamers, more are inclined to buy a PS4 than any other console including the PS Pro and Scorpio. What is more shocking is that most people, gamers and non-gamers alike, have never even heard of the PlayStation Pro or Project Scorpio.

According to the report, 47 percent of players say that they prefer console gaming. Mobile platforms and PC split the remains of the demographic almost evenly 26 to 27 percent respectively.

The same pool was also asked, “How likely are you, or anyone else in your household, to buy each of the following game systems? (For any that you already own, please indicate if you would buy another.)”

Of the five current generation of consoles, PlayStation 4 was the most popular with 21 percent of gamers saying that they would definitely or probably purchase the system. The Xbox One came in second with 17 percent of the vote. Nintendo’s Switch was right behind it with 16. The PlayStation Pro and Project Scorpio came in last with 15 and 13 percent respectively.

The lack of interest in the PS Pro and Scorpio is interesting. One might chalk it up to the idea that nobody is interested in a mid-generation console. That when gamers are looking to drop several hundred dollars on a new console, they expect it to be leaps and bounds ahead of what they currently own and the Pro and Scorpio do not especially fit this bill.

However, another thing Nielsen Games looked at was brand awareness, and the numbers would seem to indicate that a surprising number of gamers have never heard of those console options. A shocking 73 percent of gamers surveyed were unaware that there was a PlayStation 4 Pro. Perhaps even more remarkable was that the study showed only 14 percent of players knew about Project Scorpio. Even fewer non-gamers had heard of them.

Just to be clear Nielsen defines "gamers" as anyone 13 or older that has played some type of game on any device within the last year. Using this very general definition and extrapolating for a sample size of 2,000 respondents, it figures that 64 percent of the entire population are gamers.

Knowing how they define the term helps in understanding why the awareness of the Pro and the Scorpio are so low, but it still does not change the fact that most people have no idea what these systems are. Could Sony and Microsoft be chasing the wrong rabbit with mid-gen hardware or are their marketing departments dropping the ball?

The Verge postulates that the companies are attempting to target marketing to enthusiasts rather than the general populous, that they are looking to entice current hardcore fans into making the purchase. I am not sure that this is the right tactic nor am I sure that the Verge’s assessment is on-point. According to an interview with DigitalSpy, Shuhei Yoshida, the President of Sony's Worldwide Studios said that first time buyers are choosing the PS Pro over the standard PS4.

Plus, targeting enthusiasts does not make much sense. Why go to the trouble and expense of producing an upgraded console if you are going to limit your perspective market in such a way? Sure enthusiasts are more apt to adopt early, but they also have a current console. Unless they already have the 4K monitor, there is not much incentive for investing in a system that is exactly the same but adds 4K capability and a few other underwhelming features and specs.

What do you think? Why are so many people unaware of the PlayStation 4 Pro and Project Scorpio? We would love to hear your thoughts.

Top image by University of Rochester, Graphs by Nielsen Games

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davislane1

Can confirm. The Pro/Scorpio seem to be marketed directly at console enthusiasts. The average consumer has difficulty distinguishing between a 360 and an Xbox One.

Source: Worked a retail gig that involved selling PS4/XB1 a couple years ago.
 

Panda218

Posts: 676   +392
Can confirm. The Pro/Scorpio seem to be marketed directly at console enthusiasts. The average consumer has difficulty distinguishing between a 360 and an Xbox One.

Source: Worked a retail gig that involved selling PS4/XB1 a couple years ago.
There it is :D
 
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davislane1

There it is :D
Not trolling in that post. That was my actual experience working at a big name retailer. Customers buying for themselves (1/4 of customers) knew exactly what they were after most of the time. Teenagers universally knew their stuff. Customers buying for others (3/4) had a lot of difficulty figuring out the difference between the 360 and the XB1. Since the only Playstation we were selling was the PS4, there wasn't anything to be confused about. Though, re: the PS4, the sticking point came with the peripherals (DS3 vs DS4, bluetooth headset compatibility, etc.).

It wasn't even my department and I'd get called back there daily to explain stuff that the other employees couldn't field because they didn't know either.
 

Fobus

Posts: 116   +82
There it is :D
It wasn't even my department and I'd get called back there daily to explain stuff that the other employees couldn't field because they didn't know either.
That's terriying... How are they able hold their jobs in that department?

Btw, I wonder how this whole consoles vs PC thing would skew if gamers polled were 18+ or 25+ instead of 13+?
 

Panda218

Posts: 676   +392
Can confirm. The Pro/Scorpio seem to be marketed directly at console enthusiasts. The average consumer has difficulty distinguishing between a 360 and an Xbox One.

Source: Worked a retail gig that involved selling PS4/XB1 a couple years ago.
Yeah I jumped the gun quoting that comment. I should of hit refresh a couple more times ;)
 

Panda218

Posts: 676   +392
There it is :D
It wasn't even my department and I'd get called back there daily to explain stuff that the other employees couldn't field because they didn't know either.
That's terriying... How are they able hold their jobs in that department?
When I worked for Best Buy gaming was apart of media therefore the guys who were responsible for sorting DVDs and CDs were also the ones covering the gaming area. I worked in Geek Squad and would spend most of my time at the counter talking with the media employee and some random person looking for X item in gaming...
 
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davislane1

That's terriying... How are they able hold their jobs in that department
Because they aren't required to be specialists. With the exception of Walmart, a lot of major retailers have very small electronics departments. They primarily sell high volume apparel. In which case, the employees are expected to (1) know where the products are and (2) how to keep the sales floor clean and organized.

What you have to understand about retail apparel staffing is that knowledgeable people cost money and corporate cares about minimal costs. If I hadn't been working there for fun, there's no way I would have wasted my time for $9-$10/hr. Not worth it. So when you go into a Target or similar store, the electronics department is there because corporate knows the stuff sells all by itself. All you need for staff are people who can operate the lock on the glass case.

(The exceptions to this rule are high-end retailers, and boutiques where employees earn commissions based on sales. You aren't going to sell a $1,000 coat or a pair of $600 shoes with staff who can't tell you the difference between a Versace and a Gucci.)
 

JudasSheep

Posts: 96   +76
Report is crap. Too small a sampling size (2000+), really? Out of a country of 321 million? The age range is too low, I doubt 13yr olds are buying either a console or a new PC or hardware on their own. At best this is a guess, yet they call it "extensive research."

Questionnaires on Steam, Xbox and PS stores, Battle.net, Origin etc, would yield much better results than making guesses with such a tiny sample size. Hell there are more people who attend Blizzcon than were sampled. No wonder some of the decisions companies end up making are wastes of time.
 
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Nero7

Posts: 498   +234
Well the Scorpio isn't even announced yet. Well yeah it "sort of" is but the real announcement and with that the whole PR machinery will come when its real name and release date and so on will be announced.

Btw I am faithful into the Scorpio delivering on all its promises. PC gaming has become terrible and the hardware/software extremely inefficient. The Scorpio may very well not be stronger than a GTX 1060 but it will play them games in 4K and hopefully 60fps.


The PS4 Pro is just a disaster. You pay a premium and you're still stuck with poor hardware. Oh wow instead of 1280 x 1080 you're playing in 1440p now but still with 30fps and crap like that. You get to play VR games with bearable performance like Resident Evil and then what? Haven't heard about any other major or important VR games that are nice to have.


I am surprised that the Switch is so high in demand. I mean, the games are pathetic. Both the selection and quantity and even quality of what is available. Same goes for the console itself. However its easily explained when you look at what kind of people are getting them.

Its really hilarious when you go to a local games store and then gaze upon the tiny tiny selection of Switch games.


The ordinary consumer is quite oblivious anyway.
 
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davislane1

Well the Scorpio isn't even announced yet. Well yeah it "sort of" is but the real announcement and with that the whole PR machinery will come when its real name and release date and so on will be announced.

Btw I am faithful into the Scorpio delivering on all its promises. PC gaming has become terrible and the hardware/software extremely inefficient. The Scorpio may very well not be stronger than a GTX 1060 but it will play them games in 4K and hopefully 60fps.


The PS4 Pro is just a disaster. You pay a premium and you're still stuck with poor hardware. Oh wow instead of 1280 x 1080 you're playing in 1440p now but still with 30fps and crap like that. You get to play VR games with bearable performance like Resident Evil and then what? Haven't heard about any other major or important VR games that are nice to have.


I am surprised that the Switch is so high in demand. I mean, the games are pathetic. Both the selection and quantity and even quality of what is available. Same goes for the console itself. However its easily explained when you look at what kind of people are getting them.

Its really hilarious when you go to a local games store and then gaze upon the tiny tiny selection of Switch games.


The ordinary consumer is quite oblivious anyway.

^^ Xbox Fanboy Master Race
 

amstech

Posts: 2,643   +1,804
^
Who took a sh!t in davislane's wheaties?
Did he really say PC gaming has become terrible?
What a god damn crya$$ baby, you remind of a curmudgeon I used to work with.
 

Nero7

Posts: 498   +234
Did he really say PC gaming has become terrible?
Yes I did.

PC games are either dead in MP or technically broken.

Btw I have a GTX 1070 and am a pc player since over 20 years. My newest console would be an xbox 360/ps3.

Looking forward to getting a scorpio and cramming a 1050ti into a cheap office pc. Gonna fund these endeavors by selling my gaming pc.
 

Emexrulsier

Posts: 615   +88
"gamers aged 13 or older prefer to play on consoles rather than PC"

I call utter BS on this, that's saying on average PC gamers are under the age of 13...

Also imo a gamer is not someone who plays the odd game of candy crush or clash of the titans etc on a mobile phone...
 
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Raoul Duke

I have never heard of PlayStation 4 Pro and Project Scorpio, I suspect that is because I already have a desktop and I know and understand it. I already use an ultra-wide display and am getting a GTX 1070/80 and I understand how my box works.
by comparison I don't know a thing about consoles, their games/controllers, display devices etc, so I'm not motivated to learn or spend the money.
 
Can confirm. The Pro/Scorpio seem to be marketed directly at console enthusiasts. The average consumer has difficulty distinguishing between a 360 and an Xbox One.

Source: Worked a retail gig that involved selling PS4/XB1 a couple years ago.

To me, that's where Sony wins...the next system is just numbered...PS2, then PS3, then 4, etc. People will know what the latest Playstation console is because of the number. 360, then One, and then whatever Microsoft will call the next is confusing to some
 
I have never heard of PlayStation 4 Pro and Project Scorpio, I suspect that is because I already have a desktop and I know and understand it. I already use an ultra-wide display and am getting a GTX 1070/80 and I understand how my box works.
by comparison I don't know a thing about consoles, their games/controllers, display devices etc, so I'm not motivated to learn or spend the money.
I have never heard of PlayStation 4 Pro and Project Scorpio, I suspect that is because I already have a desktop and I know and understand it. I already use an ultra-wide display and am getting a GTX 1070/80 and I understand how my box works.
by comparison I don't know a thing about consoles, their games/controllers, display devices etc, so I'm not motivated to learn or spend the money.

Cool story bro.
 
"gamers aged 13 or older prefer to play on consoles rather than PC"

I call utter BS on this, that's saying on average PC gamers are under the age of 13...

Also imo a gamer is not someone who plays the odd game of candy crush or clash of the titans etc on a mobile phone...

How is it BS? My nephews and nieces aren't gaming on PC...it's console games!
 

dirtyferret

Posts: 636   +726
One thing I always admired about console gamers is their overall lack of needing to push their hardware to obscurity with every new game release. While there are early adopters most console gamers don't pick up a new console until a year or two after the console's initial launch.
 
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davislane1

One thing I always admired about console gamers is their overall lack of needing to push their hardware to obscurity with every new game release. While there are early adopters most console gamers don't pick up a new console until a year or two after the console's initial launch.
That's typically because there aren't any games until a year or two later.