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Amazon acquires mesh WiFi startup Eero for undisclosed amount

By Cal Jeffrey · 7 replies
Mar 12, 2019
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  1. Last month we reported that Amazon was in talks to acquire mesh WiFi router startup Eero. The small company had been struggling laying off about 20 percent of its employees in 2018. Today the two companies have closed the deal.

    The Verge notes that Amazon declined to disclose the numbers but agreed to talk about other aspects of the acquisition. Most notably, that Eero will continue to operate independently. While the company will now be under the Amazon umbrella, it will otherwise be business as usual.

    “[We will] not change anything,” said Amazon Senior VP of Devices and Services Dave Limp. “[We will be] adding resources and maybe a little bit of advice here and there. The company’s doing well. We’re just going to keep the team intact.”

    A hands-off approach is not unusual for Amazon. It did the same thing with Ring, which it acquired last year. Ring CEO Jamie Siminoff said that his company operates in an “autonomous zone” within Amazon.

    As such, Eero will have the leeway to run the way it always has.

    Not everyone was excited about the merger. At least a few people expressed skepticism at Eero’s ability to keep their data private.

    “This is terrible news for my privacy concerns,” one person tweeted. “I don’t let Alexa in my house for those reasons and now you back doored me. Do we get refunds?”

    "Privacy has always been core to eero — as has customer trust. With this acquisition, we’re committed to keeping our customer’s trust each and every day."

    The concern is justified since Eero uses a cloud-based system to optimize network traffic and offer other features. However, CEO Nick Weaver said that the company does not track customer activity and already has a strict privacy policy in place that it would not be changing.

    “All the convenience in the world doesn’t matter if you don’t feel safe using our products and services, so we want to reaffirm our commitment to your privacy head-on,” Weaver wrote in a blog post. “We actively minimize the amount of data to which we have access, and the data we have, we treat with the utmost security.”

    He promised that Eero routers would never actually read network traffic. The primary data collected is just diagnostic information, and it is all kept confidential.

    To celebrate the closing of the deal, Amazon has knocked $100 off of Eero bundles (1 Eero + 2 Eero Beacon), which is just one of the advantages of having a parent company that is one of the world’s largest retailers.

    Permalink to story.

     
  2. Squid Surprise

    Squid Surprise TS Evangelist Posts: 2,518   +1,516

    I have Rogers Ignite living in Toronto.... and they “gave” me an Eero mesh network included.... after weeks of crappy wifi, I bought my own extender and returned the Eero.... works fantastic now....

    While this is clearly anecdotal, I would always recommend a “real” router / extender instead of these all-in-one systems.... I’ve got a Netgear router / extender working great....
     
  3. Julio Franco

    Julio Franco TechSpot Editor Posts: 8,223   +1,260

    Whatever works is best, of course. I’m a mesh believer since the router plus extender thing is usually very choppy along the way. A good mesh system comes with a real router, too, it works extremely well in my experience.
     
  4. toooooot

    toooooot TS Evangelist Posts: 769   +377

    Jeff: Listen guys, I am gonna take this data for... "reasons"
    Mesh employees: but we promised to never share this data even with you, Jeff
    Jeff: the exit is over there
    Mesh employees: here it is, sir!
     
  5. Danny101

    Danny101 TS Guru Posts: 739   +284

    Many promises. None kept.
     
  6. D3z4R1

    D3z4R1 TS Enthusiast Posts: 38

    You're lucky you got a half-decent setup. All I got was their craptastic Hitron modem/router. Of course I ended up killing its router capabilities and bridged a Netgear Orbi to it.

    Very pleased with the 2-piece (satellite + router) Orbi setup. So much better then the Netgear R6300 + EX7000 setup I had prior. Suffice it to say, ANYTHING is better then the default Hitron piece of vrap they give you!

    Edit: Please allow me to retract on my last sentence; the Hitron is a huge upgrade to the SMC modem/router the Hitron replaced. But still, my point stands that (almost) ANYTHING is better then the Hitron crap!
     
  7. Squid Surprise

    Squid Surprise TS Evangelist Posts: 2,518   +1,516

    I'm using the ARRIS Router Rogers gave me - but I put it in bridge mode.... what REALLY annoys me is that it's actually a fake bridge mode, and despite having settings to disable it, the firewall remains on - and there is a separate network that remains which "enables" me to login to the router....

    I have the Netgear X10 r9000 and it operates flawlessly... alas, your system is only as good as it's weakest link - which, as always, is the equipment Rogers gives...
     
  8. urbanman2004

    urbanman2004 TS Booster Posts: 89   +27

    The same conspiracy theorists spreading 'doom and gloom' reactions regarding the acquisition by Amazon more than likely don't even own any Eero products in their household, lol.
     

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