The strategy is theoretically possible, so I'd argue it's more ambition speaking than unmitigated ego. They also can't charge you for what you don't want/didn't actually order. If anything, the proposed system is open for abuse on the consumer end.
At this juncture, I'd like to point out that "ego", is the engine of ambition.
You really have to be comprehensively self absorbed, to believe that customers will "welcome", a bunch of nonsense like this, the FAA will automatically capitulate to having your toy aircraft flitter about in terminal control areas that are all large cities.
John Watson, considered to be the father of american behavioural psychology, went off the deep end by claiming that if you sent him anyone, he could make them into whatever he chose. Needless to say, he quit clinical and research work, and went into advertising.
And this fool at Amazon, at least in my mind, appears at least as crazy.
One James Brown, "The king of soul", (again self proclaimed), began one of his screaming sessions by proclaiming, "I am the God of hell's fire". My response was to turn off anything, or get as far away as possible, on which it was playing. But in fairness, I suppose the weak of mind bought into it.
The fact that you don't have pay for anything you didn't order (*), is further evidence how over the top, and enamoured with his own persona, this megalomaniac is.
(*) You have to be aware that he couldn't not know that, going in.
Are yuppies satisfied with Apple products, you ask? Well, they generally don't know enough on the technical aspect of the issue, to make a fully informed decision. But, anything that is shiny, and advances their quest for status, likely launches them into ecstasy!