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Amazon emerges as early frontrunner for best Super Bowl commercial

By Shawn Knight ยท 8 replies
Jan 31, 2018
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  1. Super Bowl LII kicks off this Sunday between the New England Patriots and the Philadelphia Eagles. While many will legitimately be interested in the gridiron action, plenty of viewers will be tuning in simply to soak in the commercials – an interesting dynamic in its own right considering people largely despite commercials or advertising of any sort.

    Major advertisers typically bring their A-game to the Super Bowl, and rightfully so when paying more than $5 million for a 30-second ad. The annual competition for “Best Super Bowl commercial” is fierce and this year, Amazon has emerged as an early frontrunner with its full-length “Alexa Loses Her Voice” spot.

    The clip features cameos from plenty of famous faces including Amazon CEO Jeff Bezos, Anthony Hopkins and Gordon Ramsay, just to name a few.

    Super Bowl LII airs live from U.S. Bank Stadium in Minneapolis on February 4. Kickoff is set for 6:30 PM Eastern.

    Found is a TechSpot feature where we share clever, funny or otherwise interesting stuff from around the web.

    Permalink to story.

  2. EClyde

    EClyde TS Evangelist Posts: 1,602   +573

    The Stupor Bowel. America's pastime
  3. Burty117

    Burty117 TechSpot Chancellor Posts: 3,368   +1,140

    "Video not available in your country"

    It's a bloody advert! Why would you geo-lock it?!
    Polycount, m4a4 and yRaz like this.
  4. yRaz

    yRaz Nigerian Prince Posts: 2,669   +1,921

    I'm literally laughing out loud right now.

    I will be watching the Superbowl to watch the Patriots lose. They won't, the refs will make sure of that, but one can dream!
  5. m4a4

    m4a4 TS Evangelist Posts: 1,278   +790

    Meh, big names in your commercial doesn't make it the best in my books. Not laugh out loud funny to me :p
  6. ikesmasher

    ikesmasher TS Evangelist Posts: 3,046   +1,381

    Still think the doritos/mountain dew one is funnier, though this is great too.
  7. j05hh

    j05hh TS Booster Posts: 171   +42

    Gordon Ramsey part was funny because it is true.
  8. Polycount

    Polycount TS Evangelist Posts: 1,335   +311

    Ooph. Never heard of that happening before. Maybe because it features a bathtub scene? Depends on where you live, I guess.
  9. Burty117

    Burty117 TechSpot Chancellor Posts: 3,368   +1,140

    Well I live in the UK. I still don't understnad why it would be blocked XD

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