Amazon says it has surpassed Apple and Hulu to become the third largest video streaming service

Justin Kahn

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The battle over online video streaming continues as Amazon said its Instant Video platform is now the third most popular of its kind in the US. While there isn't all that much of a battle happening considering Netflix's supremacy in the field, Amazon claims it has surpassed both Apple and Hulu to retain the third position.

According to data from video-delivery analysis company Qwilt, Amazon video streams have tripled in the past year bumping the company from fifth to third place. Today only Netflix and Youtube produce more total video streaming traffic, said Qwilt.

While the top two spots aren't likely to be dethroned any time soon, the race for third spot is heating up as even Yahoo is said to have plans to get in on the action with its own instant video service and original programming. All of this happened before the announcement of Fire TV last week, something Amazon is expecting to increase its share even further.

While Amazon's original content isn't nearly as popular as Netflix shows, they do seem to be capturing more interest than content from direct competitor Hulu and is something the company feels is important to its video platform's growth moving forward. "We’ve invested hundreds of millions of dollars in great TV shows and movies for Prime members and it’s working," Amazon video and music executive Bill Carr said in a statement recently.

Amazon didn't necessarily pin point which avenues of its business are causing the most amount of growth, but it's clear the company's deep pockets will continue to push its video services on all fronts for the foreseeable future.

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You've got to be kidding me. Amazon has barely enough GOOD streaming videos to count on my fingers. Hulu has next day posting of most ABC, NBC, and Fox primetime shows. How does amazon generate more streaming then Hulu? Is this the effect of commercial crybabies? You know who they are, those people who think hulu can pay expensive content contracts solely off of $7.99 monthly subscriptions. Honestly, I still call BS on this whole story.
 
Honestly, I used "Amazon Instant Video", to download one episode of, "Nova", and the next thing I knew, I had garbage running at startup, sucking up CPU.

The process involved these days to simply purchase and download an Mp3 file is arduous and extremely annoying.

You used to be able to simply pay for the file, and download it. Now you have to have "Amazon MP3 Downloader" running, and at every click they want you to install more crapware.

It's as destructive as having iTunes running on a Windows computer.

And as for the instant video s***, never again. You don't really own even things you buy, they're stuck on one HDD, with the option off crapping up one more computer with the software. So, no portability. While you youngsters may think it's cool to live inside your computer, us old folks just want to slap in a DVD, and watch something at our own, leisurely pace.

I'm still unwilling to give up my 1 meg DSL @at $18,00 a month, to pay for a service that will stream in real time anyway. Redbox still wins, hands down.

As for Amazon's hype, versus the validity of their press release and the news worthiness or accuracy of this story,. this is the same pack of mutts that can predict what you're going to buy, before you buy it, and then deliver it with model helicopters isn't it? I rest my case.
 
Tech Spot loves to post these biased articles which have clear signs that they were paid for by the "Company in the spotlight". That's not news, it's propaganda.

Where is Vimeo, Metacafe, and Twitch!? Video streaming is video streaming, I'm surprised Facebook doesn't qualify considering you can "Stream videos" on their site as well.
 
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