Amazon's Counterfeit Crimes Unit aims to bring fraudsters to justice

Shawn Knight

Posts: 12,316   +120
Staff member
Editor's take: In e-commerce, consumer trust is everything. Once that trust is violated, it can often be impossible to re-establish. Rather than go down that bumpy road, Amazon would like to avoid it altogether by keeping counterfeiters from ever being able to list their products on its marketplace. This is a non-perfect world, however, and sometimes, bad actors slip by the first wave of defense. That's where Amazon's new unit comes into play.

Amazon is taking its fight against counterfeiters to the next level with the establishment of a new division aimed at bringing fake goods dealers to justice.

The e-commerce giant already has a robust fraud division in place that, in many instances, is able to block suspected bad listings and alleged bad actors before they are even able to post a single product for sale. Last year, the company rolled out Project Zero, a three-pronged approach to slowing counterfeiters.

Even with all these proactive measures in place, fakes still get by from time to time.

The newly minted Counterfeit Crimes Unit is a multi-disciplinary team comprised of experienced investigators, former federal prosecutors and data analysts tasked with investigating cases in which sellers manage to slip past Amazon’s first wave of defense. Task force members will have access to Amazon’s data, pull information from payment processors and “leverage on-the-ground assets” in hopes of unmasking counterfeiters’ true identity.

With help from law enforcement, Amazon could bring these bad actors to justice via civil litigation. Division members will also work directly with brands in joint and independent investigations when applicable, we’re told.

Dharmesh Mehta, VP of customer trust and partner support at Amazon, said “every counterfeiter is on notice that they will be held accountable to the maximum extent possible under the law, regardless of where they attempt to sell their counterfeits or where they’re located.”

Image credit: Oriol Domingo, Olivier Le Moal

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Uncle Al

Posts: 7,098   +5,453
Trouble is they are about 10 years too late and frankly, they shouldn't do business with any 2nd or 3rd party that they have not fully vetted ..... with as much profit as they take in, Amazon should guarantee ALL items sold through them and when fraud is found they should refund the customers money THEN go after the bad guys.

I have a feeling this is going to be more lip service than anything else.


Posts: 3,131   +3,242
All the counterfeiters need to do is post "Black Lives Matter" on their product pages and Amazon will let them do whatever they want.
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