AMD confirms it won't prioritize competing with Nvidia's top gaming GPUs

I think we always knew that RDNA4 was not going to have a full stack, similar to RDNA 1, because AMD just couldn't get multi-chiplet GCD to work.

So if this is a pretty typical (of AMD) one generation stumble then no big deal.

IF AMD is ceding competing in the high end forever, then they will slowly fade into obscurity. I don't think that's the case though with the recent announcement of UDNA.

Sounds like AMD is going to go to an NVIDIA-esq top down design strategy where CDNA becomes the lead development platform that gets back ported into the consumer segment instead of the forked RDNA/CDNA thing AMD is trying to do right now.
 
I don’t have a problem with that. AMD needs another Polaris. Remember how great the RX 470/570 and 480/580 were to budget tier and midrange systems? Yeah, more of that. Something to compete with the RTX xx60 and xx70 cards.

Why look to Polaris when AMD has a stronger lower end and mid-level GPUs than what they will have next gen vs nVidia? The 5080/70/60 is going to crush AMD with how it looks with AMD (if take rumors on specs) with maybe having a card to stand up well and beat vs 5060Ti. AMD if they do this will leave behind the 7900 XTX which has more ram and faster performance than all their next gen cards (considerable by rumors only of course) and that's gonna be so great and outsell nVidia (and Intel) in the low end and mid-low end GPU space, good luck to AMD with that.
 
This would be great news if AMD would stop trying to come in at same price as the Nvidia competitor at every level. If they really want market share, be aggressive on pricing. Like they were with Zen. Give a 5070 competitor at $400 or, $200 less than Nvidia. Whichever is lower. Be patient with it and that will get them market share.
 
I think we always knew that RDNA4 was not going to have a full stack, similar to RDNA 1, because AMD just couldn't get multi-chiplet GCD to work.

So if this is a pretty typical (of AMD) one generation stumble then no big deal.

IF AMD is ceding competing in the high end forever, then they will slowly fade into obscurity. I don't think that's the case though with the recent announcement of UDNA.

Sounds like AMD is going to go to an NVIDIA-esq top down design strategy where CDNA becomes the lead development platform that gets back ported into the consumer segment instead of the forked RDNA/CDNA thing AMD is trying to do right now.
Well that would make sense, and I hope its true, I dont really want to go back to nvidia cards, especially now that im on linux.

Maybe battlemage will surprise us. If it comes out and is good then AMD will have quite the uphill fight on their hands.
 
I don't quite see a big problem for AMD when they abandon, for the moment, the top tier GPU segment like you guys are diacussing. If they can concentrate their resources to the mid and low tier GPUs and come up with really good GPUs to gain more market share, so that in 3 or 5 years they might come back strong to the top tier GPU segment, it's a great strategic move.

In my dream world, I repeat that in my dream world, imagine we can use the 4080 or even 4070 super as the barrier and AMD can release a mid tier GPU, for exp 8800xt, as good as the 4080 or 4070 super, with less power consumption and cheaper. A 4070 super in Spain now is around 800- 850euros, so if the theorical 8800xt is around 600-650, I'll buy it without blinking an eye.
 
AMD, the "Pioneer of Light and Magic", is still driving the power of technology. With unrivalled performance, can light up new territories and bring fantastic worlds to life!
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AMD is trying to find their place in the GPU market, and have been since they bought ATi. Unfortunately, this may be the best option for them.

I disagree here. AMD has never made or had to make an Nvidia "killer" to compete. Their cards sell well enough and this article points towards other priorities to support this argument. IMHO, AMD will always be a cpu company first and foremost. They also are big in the console spaces with processors in current and past gen consoles too.
It's also somewhat necessary in arguments like these to remember that Nvidia is first and foremost a gpu company. While AMD did buy ATi way back in time, Nvidia also bought their top graphics competitor 3dfx back then continuing the never ending deep dive into graphics while ATi had two main areas to focus on.

One final thing to argue with most people here... High end graphics products are very niche for both of these companies. Beyond the cost of the top cards for us (or folks with loads of disposable income), these companies have a bigger market in OEM products in laptops, pre-built pcs for the average consumers, students, professionals, etc., and new expanding technologies and fields (AI and automation for example).
High end gamers are still a niche in the grand scheme of things when you consider everything. A lot of gamers are also kids and not every parent will buy them a 4090 (and I suspect most will agree to pay for a mid-range card for their kids at best).

Personally, I've had three AMD/ATi products in the last 35 years. The ATI Rage Fury Maxx (first dual gpu card iirc and a total PoS) which was traded in for a Voodoo 3 or 5. The 9700XT which was plagued by driver issues, and my current 7800XT which has been amazing coming from a ROG 2070 Super. Everything else has been from Virge to Rendition to Voodoo to TNT 2 Ultra to tile-based Kyro 2 to GeForce aplenty.
I game at 1440P (currently @3440 ultrawide 39" oled) on Ultra settings w/o RT at fps way above the 60 bar. I could afford the 4090 but it's crazy to pay that much. I'd rather change mid to high end cards every gen or two.
 
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Well that would make sense, and I hope its true, I dont really want to go back to nvidia cards, especially now that im on linux.

Which Linux distro are you using? I have Manjaro on my laptop (that I didn't buy for gaming) but I've thought about my next desktop going full Linux. That said, I recently upgraded my current one to Windows 11 and was able to avoid some of the shenanigans like a Microsoft account (apparently a group policy setting works well). But I'm still thinking about switching to Linux, and my experience with Manjaro shows it's not too difficult to run Windows apps on it, but there may be other options.

I've heard that AMD is better on Linux, too, but I find that surprising since so much of the Nvidia AI stuff runs on Linux. What has your experience been?
 
This would be great news if AMD would stop trying to come in at same price as the Nvidia competitor at every level. If they really want market share, be aggressive on pricing. Like they were with Zen. Give a 5070 competitor at $400 or, $200 less than Nvidia. Whichever is lower. Be patient with it and that will get them market share.
Thats what I keep sayin and thinking. Give me 5060/5070 thats WAY cheaper than the overpriced Ngreedia crp and we got a deal AMD. I couldnt care less about Raytracing either, ill buy the card that gives me the most fps and it cost the least. If the difference is 10-50 bucks, ill still go to Nvidia tho, so they gotta keep that in mind. Same goes for almost everyone at this point. Cheaper a little wont win the war!
 
I don't quite see a big problem for AMD when they abandon, for the moment, the top tier GPU segment like you guys are diacussing. If they can concentrate their resources to the mid and low tier GPUs and come up with really good GPUs to gain more market share, so that in 3 or 5 years they might come back strong to the top tier GPU segment, it's a great strategic move.

In my dream world, I repeat that in my dream world, imagine we can use the 4080 or even 4070 super as the barrier and AMD can release a mid tier GPU, for exp 8800xt, as good as the 4080 or 4070 super, with less power consumption and cheaper. A 4070 super in Spain now is around 800- 850euros, so if the theorical 8800xt is around 600-650, I'll buy it without blinking an eye.
It's simple: This line of thinking is the same line of thinking AMD displayed with both polaris and rDNA1. That they had limited resources, and it was better to focus on the smaller, easier to make, more popular products and less on the flagships.

The result was the same both times: Their main competitor took the entire high end market for themselves, printed an absolute mint, and used that money to pull further ahead while AMD fought for scraps. The 480 only competed with the 1060, and the 1070, with no competition, had free reign to sell more and make more money then the entire polaris lineup, not to mention the 1080 and 1080ti.

After that nvidia had free reign, prices started to go up, and progress stagnated. Meanwhile AMD's marketshare degraded further to where it is now.

Leaving your consumer base out to dry is a bad move. People like me, who bought high end AMD, now have nowhere to go but nvidia, so if we want to upgrade in the next 2-3 years, we'll have to go team green. Now while some of us are brand agnostic, most go with familiarity. It's HARD to get consumers to switch ecosystems, look at the server market, or the mobile market, and how hard AMD has had to fight to claw away market-share despite offering better products. The same applies to GPUs, evident in how long it took for AMD to claw back a smaller number of high end buyers.

We dont want them to make this mistake a third time. in 3-5 years, there will be no base of high end AMD users left, and they'll have to fight from 0 yet again, then get discouraged after 2 generations and give up again.
Which Linux distro are you using? I have Manjaro on my laptop (that I didn't buy for gaming) but I've thought about my next desktop going full Linux. That said, I recently upgraded my current one to Windows 11 and was able to avoid some of the shenanigans like a Microsoft account (apparently a group policy setting works well). But I'm still thinking about switching to Linux, and my experience with Manjaro shows it's not too difficult to run Windows apps on it, but there may be other options.

I've heard that AMD is better on Linux, too, but I find that surprising since so much of the Nvidia AI stuff runs on Linux. What has your experience been?
I run manjaro, its recommended since steamOS is now arch based and the debian distros based on ubuntu have issues with keeping MESA updated, which is crucial for Proton compatibility.

AMD is "better" on linux because the driver is open sourced, so if you are an open source absolutist and hate binary blobs with every fiber of your being, the choice is obvious. Nvidia definitely does not give linux the same level of game optimization as windows, so depending on the game AMD pulls ahead since the community does a pretty good job of maintaining the cards. They also have corectrl, which gives you nearly the same GPU tuning availability as you get in the windows AMD driver, which is nice to have on linux.

AMD is dependent on kernel updates and MESA for driver improvements, so if you prefer a more stable setup like Mint, nvidia actually does perform better. The new ubuntu distro is moving to fix this, we'll see if they can maintain the momentum.
 
In all fairness, nothing AMD releases competes with anything from Nvidia. Sure the fanboys will say AMD is awesome, but the truth (and they know it too) is that AMD will continue sucking until AMD learns how to make a proper driver for their hardware, and also to revolutionize instead of always coming in 2nd (DLSS/FSR, Frame Gen/FSR) to everything Nvidia makes. They need to show that they aren't just sheep but actually can do and make things on their own that isn't a blatant, albeit shittier, version of something else.
 
NVIDIA has the monopoly. I don't know that AMD can or ever will compete. Just the amount of product that NVIDIA has flooded the market with alone leaves AMD in the dust. AMD has very few board partners now. NVIDIA has also been good at pushing their stuff on developers, like Iray and ray tracing performance that AMD can't even touch. I've noticed that 3D rendering asset programs like Daz Studio now all but exclusively use Nvidia Iray for rendering models. AMD doesn't have the capability. It just feels like AMD is always playing second fiddle. I like AMD and am a current owner of a RX 6750XT. I don't know if anyone will overcome Nvidia's monopoly at this point.
 
I run manjaro, its recommended since steamOS is now arch based and the debian distros based on ubuntu have issues with keeping MESA updated, which is crucial for Proton compatibility.

AMD is "better" on linux because the driver is open sourced, so if you are an open source absolutist and hate binary blobs with every fiber of your being, the choice is obvious. Nvidia definitely does not give linux the same level of game optimization as windows, so depending on the game AMD pulls ahead since the community does a pretty good job of maintaining the cards. They also have corectrl, which gives you nearly the same GPU tuning availability as you get in the windows AMD driver, which is nice to have on linux.

AMD is dependent on kernel updates and MESA for driver improvements, so if you prefer a more stable setup like Mint, nvidia actually does perform better. The new ubuntu distro is moving to fix this, we'll see if they can maintain the momentum.
Makes sense, those are arguments I've heard, too. The reason I chose Manjaro (this was a couple of years ago) was because of the rolling release (and being easier than Arch because I'm too lazy to be a purist), and unlike my Raspberry Pi's I didn't want to do a clean re-install of the OS every couple of years to keep my laptop current. Found out later about Steam on Arch and was happy about that decision, although I don't really game much on it. Are there any Windows games you've struggled with? I've also thought about dual boot for that rare game that Linux just won't play nice with.
 
It seems like increasing market share is the strategy moving forward for AMD in general, not just in discrete GPU's but CPU, AI, Datacenter, HPC, etc.. This is just one of many things they are changing in an attempt to do this.

Another is unifying RNDA and CDNA. CUDA like Nvidia's GPU's also has a vast vast lion's share of the market. So I can def see why they are globally going down this road, and honestly is a pretty good time for AMD to do it. Not having a high end GPU is not going to hurt AMD's bottom line in any way, as we've seen they are not huge money makers anyways.
 
Nvidia has ample room to scale their premium stuff down into the midrange, and keep the squeeze on AMD. It remains to be seen if they would, but that's the gamble here.
 
Maybe by not competing, AMD's GPUs will become competitive with Nvidia's GPUs.
 
It seems like increasing market share is the strategy moving forward for AMD in general, not just in discrete GPU's but CPU, AI, Datacenter, HPC, etc.. This is just one of many things they are changing in an attempt to do this.

Another is unifying RNDA and CDNA. CUDA like Nvidia's GPU's also has a vast vast lion's share of the market. So I can def see why they are globally going down this road, and honestly is a pretty good time for AMD to do it. Not having a high end GPU is not going to hurt AMD's bottom line in any way, as we've seen they are not huge money makers anyways.
They will appear to be lacking in comparison to their competitors in all the benchmark comparison charts because the top of the chart will be monopolized by only one. This is why they feature F1 cars in their ads, even though few people use them. It is also why they compete to see who can design and build the stronger GPU card, even if the difference is small. It is a powerful psychological factor that drives the market. The strategic objective is sound; however, the particular implementation may prove challenging.
 
I actually Agree with AMD on not bothering to try to compete with the 5080 at 400w or the 5090 at 600w. Nvidia is simply getting too damn power hungy just like Intel did.

Where AMD has decided to go is more power efficiency = lower demand and if their cards are within 10 percent of Nvidia's 5080 performance wise at 200w, then I'd buy one in before even looking at Nvidia. I'm like lots of people. We can't afford to have a 2+kw system demand in our homes because of the cost of power; thus lower demand by the computer is esential to market share and if Nvidia continues on the same course as Intel as far as power draw, they're going to have the same problems as Intel currently has since somebody didn't read the memo
 
I have a 4080 and it crush every game out there with zero issues.

I have a 7900XTX and it does the same.

The major difference being when I bought the top 7900XTX it cost £1070 vs a like premium 4080 at £1750+
And imho a 30 fps average, single gen lead in RT (the 7900XTX matching around a 3090/4070) wasn't and still isn't worth more than an added 25% on top of the card's cost when raster still does 90% of the work of making us go 'wow' at games. The 4080S price revision about fit the price bracket it should've been (with vendors actually following it more closely) but was too late. I just couldn't get my head around two cards performing the same where it counts the most but for the price of one you could get the other plus the rest of the HW necessary to doing anything with it.

£1250 (£50 more than my 6800XT cost in 2021 vs a similar 3080 overpricing) is my cut off point now and in future to maintain a similar perf at 3440x1440, my main, and at 4K. Whether that gets me back on Nvidia (unlikely given all the signs) better added features or etc is a moot point rn... The 7900XTX rocks just like the 6800XT did (and despite all commentary to the contrary, I wouldn't have got one without first having a great, issue free experience with the other)
 
Which Linux distro are you using? I have Manjaro on my laptop (that I didn't buy for gaming) but I've thought about my next desktop going full Linux. That said, I recently upgraded my current one to Windows 11 and was able to avoid some of the shenanigans like a Microsoft account (apparently a group policy setting works well). But I'm still thinking about switching to Linux, and my experience with Manjaro shows it's not too difficult to run Windows apps on it, but there may be other options.

I've heard that AMD is better on Linux, too, but I find that surprising since so much of the Nvidia AI stuff runs on Linux. What has your experience been?


I ran an Nvidia GPU on Manjaro about 6 months ago. I found out that a driver update basically nuked the system’s ability to initialize the GPU (and therefore the desktop) so I had to find the 8 different offending software components and stop them from updating. It took way too long for me to figure out the problem to begin with, and I admittedly never solved it.

Thankfully, it seems that Nvidia is taking increasingly friendly steps towards opening up their software stack on Linux, so I am interested in revisiting the experience in a year or two.

Other than that, Manjaro all the way. Purists will hate on it due to how easy it is to break or infect, but, in my experience, no other distribution works as well as it does out of the box (ESPECIALLY Arch-based distros). And its package manager is arguably the most robust graphical manager available by default in a mainstream distro. Having AUR, Flatpak, and Snap support built-in is huge.
 
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