Well now, this is more like it. First we get the SUPER update that corrects one of the biggest flaws of the 2xxx series - huge jump in price/perf - and makes RVII, and OG 2060/2070/2080 irrelevant. Now we have these little gems to make things more interesting.
From a pure value perspective there's no denying that Navi is a top contender. And holly smokes what is going on in Forza 4 ?

Navi is flying there. Can anyone more knowledgeable on the subject explain is it a case where Navi is flying or is this a case of Turing underperforming ? Perhaps a mixture of both ? What's so special about Forza 4 that makes AMD cards shine oh so bright ?
Every rose has thorns though and these cards are no exception. Say what you will about the look of NVIDIAs' stock/FE cards but those are some decent coolers. Same cannot be said about their AMD counterparts. 84C on such a small chip, made on a brand new process node doesn't look right. These cards clearly need AIB treatment.
Power consumption is also a bit worrying. Again - 7nm, 250mm2 and yet it pulls nearly as much as RTX 2070 SUPER ? Is this a remnant of their GCN heritage or does this point to TSMCs' 7nm process not being well refined ? Is this one of the reasons NVIDIA went with Samsung ? Can someone shed some light on this subject ?
Last but not least - performance. On average, it's awesome, especially given the price. There is a caveat however. Averages can be misleading and 5700XT vs 2070SUPER highlights it perfectly. 2% difference on average seems like nothing, and it is. But when we look at games individualy we get a different picture. Performance swings between both offerings are quite substantial. It will boil down to which games you're playing/planning on buying. I'd love to see a more comprehensive (30+ titles) test.
All in all, I consider this a very solid launch for AMD. Performance is good, price is good and AIB cards should deal with high temepratures and give extra fps here and there. Could we please get some high-end Navis, AMD ? That 2080Ti price tag is a travesty and it needs to go.
Let us also comiserate RVII buyers

I guess they now know how early adopters of Titans usualy feel when a xx80Ti is introduced into the market

Not dissing anyone just to be clear. I happen to think that, while situations like these may seem rough to some, progress is something to be positive about and hey, RVIIs are still solid performers.