AMD rebrand incoming: Radeon RX550X becomes Radeon RX 640

DarkLord

Posts: 17   +2

A recent discovery found inside AMD's latest Adrenalin driver suggests that AMD is preparing to launch a rebrand of its existing RX 550X graphics card as the RX 640. Since all next-generation Navi cards are expected to follow the RX 3000 branding, it's possible that AMD is wanting to better distinguish Navi from Vega by restricting the RX 3000 moniker for Navi cards only. This type of brand distinction has been done before, the most recent example being Nvidia's RTX 20 series versus the GTX 16 series that lack ray tracing and tensor cores.

Actual details about this card are unknown, including if the card will use the new 7nm process node or what the clocks and power target will be. The current RX 550X is a sub-$100 graphics card based on AMD's long standing Graphics Core Next (GCN) 4.0 architecture and is currently produced on the 14nm process and features 512 shaders, 32 TMUs and 16 ROPs with a power target of just 50 watts.

A rebrand of this card would be aimed at the entry level gamer or esports market. AMD has focused on the entry level and mainstream gamer first when releasing new architectures and then addressed the high-end and enthusiast segments later as the volume of cards sold is considerably lower at the high-end. At the very least, Navi seems to be just around the corner (finally).

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Theinsanegamer

Posts: 1,841   +2,131
This is just sad. Not just that they are ReBrandeon (tm) another chip, but rather this chip itself is pathetic. 512 shaders at 50 watt. The 7750 on 28nm was doing the same thing!

GCN really has become a pathetic architecture.
 

Lounds

Posts: 409   +301
This is just sad. Not just that they are ReBrandeon (tm) another chip, but rather this chip itself is pathetic. 512 shaders at 50 watt. The 7750 on 28nm was doing the same thing!

GCN really has become a pathetic architecture.
Would be interesting to see what clocks it's at, if it's the same die but half the size, could it get 1.8-2Ghz? the problem with these low end cards is the memory bandwidth is always poor which makes resolution a limiting factor, it would need to have about 160GB/s for 1080p imo.
 

Cycloid Torus

Posts: 4,642   +1,445
Where do I find the recently re-re-re-re-re-rebranded R100 capable of 640x400 in blazing 4-bit 'TRU' color?