Apple implements verification system for education discounts in the US

Shawn Knight

Posts: 14,566   +174
Staff member
What just happened? Apple now requires US shoppers applying for education pricing to verify their status as a student, teacher or staff member to qualify. Up to this point, Apple’s education pricing in the US largely worked on the honor system with the company reserving the right to ask someone for proof of their status after the purchase. Shoppers must now verify their eligibility using UNiDAYS just to gain access to the education portal.

UNiDAYS is a service that verifies education status and aggregates discounts that members can take advantage of. According to the company’s website, one in every three students in the US, UK, Australia, France, Germany, Italy and Spain are UNiDAYS members.

It’s not uncommon to find discounts of around 10 percent off Macs and iPads in Apple’s education store. The savings aren’t massive, but when you are a college student, every little bit helps.

Apple’s education store policy outlines the number of eligible purchases that can be made per year:

  • Desktop: One (1) may be purchased per year
  • Mac mini: One (1) may be purchased per year
  • Notebook: One (1) may be purchased per year
  • iPad: Two (2) may be purchased per year
  • Accessories: Two (2) accessories with Education Pricing may be purchased per year

Apple has long since utilized verification in other regions. In fact, most services that offer student discounts will at least check to make sure you have an active .edu e-mail address. Apple didn’t say why it just now is making the change, but if we had to venture a guess, abuse of the honor system is the most likely candidate.

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Posts: 1,284   +2,037
TechSpot Elite
I recall back in the day visiting my university campus main book store - and they were selling Windows 7 Ultimate Edition full install disks for $20 a piece.

And the best part, they took down your student number, verbally told you that you can only do this so often, and then put that stack of paper that you signed in a big box, into a closet that no one ever checked. I sold so many Windows 7 Ultimate CDs for a mark-up back in the day.


Posts: 1,497   +3,228
So you become a 3 trillion bucks company and what do you do?

You screw your customers with a price "increase".

Another magnificent maneuver by Tim "Dont be poor" Cooks.

Squid Surprise

Posts: 5,335   +4,984
I'm actually surprised they weren't already doing this.

Thing is: their markups are so high - does it even make a difference?
The larger the markup, the larger the difference... it's basic math...

A 10% discount on a $10 item is a measly dollar... but a 10% discount on a $1000 iPad is $100...


Posts: 203   +362
I frequently used my .edu email address to get free software or discounts on software when I went to college. Apple moving to this new system doesn't surprise me. If are looking for a discount maybe you shouldn't be buying Apple devices.


Posts: 525   +546
Now I know why "educational" store disappeared where I am early in 2021, I suspected something has changed. Now I know what.


Posts: 854   +387
Nothing but corporate greed to be the first to reach $5 trillion company in the world...!