Apple is cutting down on cookies and advertisers aren't happy

William Gayde

Posts: 379   +5
Staff member

With Apple's latest iOS update, the humble cookie is once again at the center of a debate between web advertisers and privacy advocates.

The newest software version drastically cuts down on the number and type of cookies that advertisers can install on your device. The move will likely threaten the very core of their business model so they are understandably in a panic over how they can continue to track and profit off of consumers.

Generally speaking, internet cookies are a good thing. They are tiny files that websites place on your computer or device to keep track of items in an online shopping cart or to remember your identity and keep you logged in after you return to a website.

Apple's issue with cookies is the way some modern advertising agencies have begun using them. Rather than just installing a cookie for the sake of convenience, some third-party advertisers are using cookies that follow you around and show you ads based on the contents of your shopping cart.

Facebook's "Like" button will also be impacted by the change. After the update, the social network will no longer know what articles you are reading. Apple will continue to allow the standard shopping cart cookie, but some of the ones that follow you around to show targeted ads will get the axe.

In a bid to keep their business model profitable, some advertisers are looking at less conventional methods of tracking users. There are reports of companies experimenting with using your device's battery life, the ambient light in your room and even your conversations to track you. The impact will be similar to when ad-blocking extensions first became popular.

For those that don't have Apple devices but still want to protect their privacy, the EFF has a great list of browser privacy extensions.

Permalink to story.

 

amstech

Posts: 2,643   +1,807
Soo...when you first saw that shape in the coffee what was your first guess?
Heart, upside-down boobs or perfectly identical testicles?
 

EClyde

Posts: 2,389   +941
The ads are not productive. I have yet to be convinced to buy something from Newegg or Amazon that I looked at when I see it pop up on FB or somewhere else
 

psycros

Posts: 3,365   +3,807
Soo...when you first saw that shape in the coffee what was your first guess?
Heart, upside-down boobs or perfectly identical testicles?

Didn't even notice the picture. Not sure what that says.

Hey, "advertisers"..cry me a river. You've done more to enable identity thieves than all the black hats on the 'net. You have no right to put anything on someone's computer without their knowledge, let alone something that stalks them.
 

IAMTHESTIG

Posts: 1,868   +900
Soo...when you first saw that shape in the coffee what was your first guess?
Heart, upside-down boobs or perfectly identical testicles?
I prefer to think of a shapely woman's derriere...

On the subject though, by and large people don't pay attention to ads on websites, be it static picture or video. Yet they keep trying... We learn of and buy products based on searching for what we need. About the only things similar to this that is useful is the "people also purchased..." suggestions based on items in your online shopping cart.
 

EClyde

Posts: 2,389   +941
Soo...when you first saw that shape in the coffee what was your first guess?
Heart, upside-down boobs or perfectly identical testicles?
It looks like a sponge I might use to clean the car. The hand is probably plastic as well
 

EClyde

Posts: 2,389   +941
This is the kind of thing that would make me consider an apple product for the first time
 

ghostf1re

Posts: 414   +265
The only time an ad has got me to buy something was after it showed me something that I was already interested in prior to seeing the ad. I've never seen an ad show me something that spiked my interest before I already knew about it. I hate ads.
 

jobeard

Posts: 14,119   +1,851
Been shopping online at Home Depot - - the cookies are creating ads all over the place - - so I decimated all HD cookies in Firefox to put and end to it. HD is the only site I struggle with on this issue (at least currently).
 

Cubi Dorf

Posts: 306   +191
I don't like that web advertising can put file on my device to use against me. Good job apple making the world a better place.