Apple reportedly restarting production of the iPhone X after iPhone XS sales disappoint

midian182

Posts: 5,759   +46
Staff member

With the unveiling of the iPhone XR, XS, and XS Max back in September, Apple decided to discontinue the iPhone X—just one year after its release. But despite the mostly positive reviews of the latest handsets, the devices haven’t been selling as well as predicted. This has led to the company slashing orders for all three iPhones, which in turn has created problems for its suppliers and assemblers—Foxconn announced it is cutting $3 billion from its costs and is reducing overtime hours.

According to the Wall Street Journal, this weaker demand has led to an unexpected move: the reinstating of iPhone X production. The publication alleges that this is a result of an Apple deal with Samsung to purchase a certain number of OLED screens used in the iPhone X, XS, and XS Max. The contract stipulates that a minimum number of OLEDs are bought, but with production of the XS and XS Max being slashed, Apple is going back to the iPhone X to use up the remaining screens.

The WSJ notes that the age of the iPhone X means components and manufacturing would be cheaper than with the current models.

Whether Apple does go down this path is open to debate. It's hard to imagine that the company didn’t have less extreme plans in place in the event of lower than expected iPhone XS/XS Max sales. Additionally, the iPhone X is also reported to have had its production cut in half last January, and that its sales never quite met expectations either.

The Journal also reports that Apple is cutting the price of the iPhone XR in Japan to boost sales. It seems that people looking for a budget Apple handset are opting for an iPhone 8 instead.

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Xclusiveitalian

Posts: 811   +199
AppleDrones are finally realizing that Android is 5000 steps ahead, and Apple won't "Invent" half of the things they can do for years to come and on top of that fraction of the cost.
 

Jaabaaar

Posts: 24   +10
Apple really should have included a micro-sd as an option. That would boost sales no end. Especially in China.

You’re right Apple has peaked. Just like Nokia is finished. We will be having nostalgia for the home button and stuff.
 

emmzo

Posts: 195   +95
TBH the XR model looks Android cheap. It makes sense if they could sell the X model in the same price range. XS doesn`t come with so much improvement to justify its price either.
 

RaXoR

Posts: 216   +156
TBH the XR model looks Android cheap. It makes sense if they could sell the X model in the same price range. XS doesn`t come with so much improvement to justify its price either.

Implying any of the models have any superior quality to android phones that are 200-300 bucks less. Apple != quality.
 

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