Apple says the iPhone XR is outselling all its other handsets

midian182

TechSpot Editor
Staff member

The comment came from Apple's VP of product marketing, Greg Joswiak, in an interview with CNET. He was likely commenting in response to claims that Apple had slashed iPhone XR production.

For many people, the iPhone XR’s starting price of $749 makes it a more appealing prospect than the $999 iPhone XS or $1,099 iPhone XS Max. But despite plenty of good reviews, its launch saw the shortest lines outside of Apple stores in the company’s history.

Earlier this month, word arrived that iPhone XR production orders had been slashed as demand failed to meet expectations. Soon after, it was reported that Apple had done the same thing with the iPhone XS and XS Max. Additionally, the XR recently received a $100 price cut in Japan to try and boost flagging sales in the country.

The important thing to remember here is that Joswiak doesn't deny the production cuts—he never mentioned that issue—he’s just saying that the iPhone XR is the best-selling iPhone at the moment. Now that Apple no longer reveals its official shipment numbers, we don’t know exactly how well, or poorly, the latest handsets are performing compared to last year’s models.

Lower unit sales won’t be too concerning for Apple. Despite moving fewer units, the increased Average Selling Price of its iPhones is helping the company to record revenues.

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p51d007

TS Evangelist
You would think the Apple "suits" would see that if they DROPPED the price a little and take less profit
PER phone, and sell MORE they would make up the difference many times over.
 

Hai Karate

TS Rookie
Marketing bafflegab that says nothing. If the iPhone XR is both the best seller and truly as underperforming as reports have suggested, the other new iPhones must be completely cratering.
 

VitalyT

Russ-Puss
You would think the Apple "suits" would see that if they DROPPED the price a little and take less profit
PER phone, and sell MORE they would make up the difference many times over.
Such a move creates a predictable expectation for the next product cycle, so they wouldn't be able to revert the prices like that, and have to increase the production volume a lot, which is what they do not want to do.
 

netman

TS Evangelist
If Xs and Xs Max continue to be less in demand, can Apple bear the low profit margin from it for another year until iPhone 11 introduction? If not, then they may forced to lower the prices of those two models to gain market attraction!
 

gusticles41

TS Evangelist
$749 is just obscene for the specs of that device...But when you compare it to Apple's $1,000+ "Premium" alternatives it turns into a great budget phone!

I hate the smartphone market in 2018.
 

toooooot

TS Evangelist
I really wanna compare their previous top selling model to the current one. It is the current line that they stopped showing how many they sold, right?
If so, I d not be surprised if what they sold this year is quite lower than the last year. They decided not to show how many phones they sell! I dont think that a small decrease in sales could influence that decision.